WVEE (FM)
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V103_logo.jpg
WVEE FM ("V-103"), 103.3MHz is one of the most popular Urban-formatted radio stations in the country and the 2nd highest rated station of the Atlanta radio stations. WVEE FM has Atlanta as its city of license. WVEE-FM is owned by Infinity Broadcasting, a subsidary of Viacom. It also shares a tower with WPBA TV 30, and in fact shares the same antenna with WSB-FM 98.5 and WSTR FM 94.1 operating at an effective radiated power of 100 kilowatts(kW) in Midtown. The three radio stations' transmitters are diplexed together, so that they all feed to the antenna instead of into each other.
History
The station that became "V-103" began back in the late 1940s as WAGA-FM on the 102.9 frequency with a country format. WAGA-FM became WPLO-FM when it moved to the 103.3 frequency and simulcasted WPLO AM. WPLO-FM/AM maintained the country format, but with many top-40 cuts. WPLO-FM was operated by Georgia State University students during the late 60s before WRAS signed on. WPLO-FM was its previous callsign, as both stations were owned by Plough Broadcasting. In 1968, WPLO-FM changed its format from top-40 to hard rock. WPLO-FM then changed its format from rock to country music once again. In 1976, 103.3 changed call letters and formats from WPLO-FM country to WVEE-FM urban contemporary and began using the "V-103" brandname.
In the early 1980's, DKM Broadcasting Corporation purchased WVEE-FM and sister station WAOK. On January 1, 1988, WVEE was sold, along with other DKM owned properties in Denver, Baltimore, Springfield, Lincoln, Akron, Dayton and Dallas, for $200,000,000 to The Summit Communications Group, Inc. In March of 1995, Summit sold its interests in WVEE and WAOK to Granum Communications, Inc. (Herbert W. McCord, Peter Ferrara, and Michael Weinstein). On March 15, 1996, Granum Communications sold WVEE-FM and WAOK-AM to Infinity Broadcasting.
In 2000, V-103 after many years of operating as an urban contemporary station that only played R&B and classic soul added hip hop to compete with Radio One's Hot 107.9 and Kiss 104.1 (which also added more current R&B songs) and to appeal more to the precious 18-34 demographic. In 2003, "V-103" changed its longtime station slogan from "The People's Station" to "Atlanta's BIG Station" to signify its dominance in the Atlanta urban radio market and being #2 overall behind market leader WSB-AM.
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External Links
- V-103's website (http://www.v-103.com)