| Product | Character | Years used | Notes
|
| A&W Root Beer | The Great Root Bear | debuted 1974 |
|
| AFLAC insurance | the AFLAC duck | 2000–present | voiced by Gilbert Gottfried
|
| Ajax cleanser | the Ajax pixies | 1948–1950s |
|
| Ajax detergent | the White Knight | debuted 1963 |
|
| Alka-Seltzer | Speedy Alka-Seltzer | 1952–1964 |
|
| American Tourister luggage | luggage-mauling gorilla | 1970–1980s |
|
| Anderson's Soup | the Anderson's Soup twins Happy and Pee-Wee | debuted 1957 | voiced by Bob Elliott and Ray Goulding
|
| Arby's | Oven Mitt | 2003–present | voiced by Tom Arnold
|
| Aunt Jemima pancake mix and syrup | Aunt Jemima | 1893–present |
|
| Bacardi Rum & Cola drink | Bacardi & Cola | 2003 |
|
| Bardahl auto engine additive | Dirty Sludge, Sticky Valve, Gummy Ring, Blackie Carbon | 1953 |
|
| Bartles & Jaymes wine coolers | Frank Bartles and Ed Jaymes | 1985–1991 | played by David Joseph Rufkahr (Bartles) and Dick Maugg (Jaymes)
|
| Big Boy restaurants | Big Boy | |
|
| Bonny Maid floor cover products | the Bonny Maid | 1949–1950 | played by Anne Francis
|
| Boo Berry cereal | Boo Berry | 1972–present |
|
| Borden | Elsie the cow | 1938–present |
|
| Bounty paper towels | Rosie the waitress | 1970–1990 | played by Nancy Walker
|
| Bubble Yum bubble gum | Floyd D. Duck | |
|
| Bud Ice beer | Bud Ice penguin | 1996 | known for ominously singing "Doo-be-doo-be-doo..."
|
| Bud Light beer | Spuds McKenzie | 1987–1989 |
|
| Bud Light beer | Johnny, the Bud Light guy | 1995 | known for catchphrase "I love you, ma-a-a-n!"; played by Rob Roy Fitzgerald
|
| Budweiser beer | "Budweiser"-croaking frogs | 1990s | One frog says "Bud," another says "weis," and a third says "er." This is often repeated throughout the company's ads, in that order.
|
| Budweiser beer | Frank and Louie, lizards | 1998 | The main adversaries to the Budweiser frogs.
|
| Burger King restaurants | Burger King | debuted 1970s |
|
| Burger King restaurants | Herb | 1985 | played by John Merrick
|
| Burger King restaurants | Fighting chickens Spicy and TC | 2004 |
|
| Bush's Baked Beans | Duke the Dog | 1990s-present | Jay Bush's canine companion who always tries to give away his owner's secret recipe
|
| California Raisin Advisory Board | the California Raisins | debuted 1987 |
|
| Camel cigarettes | Joe Camel | 1987–1997 |
|
| Campbell's Soup | the Campbell's Soup kids | |
|
| Capital One | Mr. No | 2000s | played by David Spade
|
| Cap'n Crunch cereal | Cap'n Crunch | 1963–present |
|
| Carling Black Label beer | Mabel the waitress | 1950s | played by Jean Goodspeed (1951 through mid-1950s)
|
| Charmin bathroom tissue | Mr. Whipple | 1965–1989 | played by Dick Wilson
|
| Chef Boyardee canned pastas | Chef Boyardee | | based on company founder Hector Boiardi
|
| Cheetos snacks | Chester Cheetah | 1986–present |
|
| Chevron (Standard Oil of California) | Hy Finn | debuted 1958 | voiced by Paul Ford
|
| Chevron | the Chevron cars | 1995–present |
|
| Chick-fil-A | the Chick-fil-A cows | 1995–present | known for the catchphrase "Eat Mor Chikin" (sic)
|
| Chicken of the Sea tuna | Chicken of the Sea mermaid | 1952–present | voiced by Darla Hood in TV commercials
|
| Chiquita bananas | Miss Chiquita Banana | 1944–present |
|
| Chuck E. Cheese restaurants | Chuck E. Cheese | 1977–present | voiced by Duncan Brennan
|
| Cinnamon Toast Crunch cereal | Wendell, the Cinnamon Toast Crunch chef | |
|
| Cocoa Puffs cereal | Sonny the Cuckoo Bird | 1960s–present |
|
| Comet cleanser | Josephine the plumber | 1960s–1970s | played by Jane Withers
|
| Cookie Crisp cereal | Cookie Jarvis | 1970s |
|
| Cookie Crisp cereal | Officer Krum, Cookie Crisp Crook, and Chip the Cookie Hound | 1990s |
|
| Cool Whip dessert topping | Sarah Tucker | 1960s | played by Marge Redmond
|
| Coppertone sunscreens | the Coppertone Girl | 1959–present |
|
| Count Chocula cereal | Count Chocula | 1971–present |
|
| Cracker Jack snacks | Sailor Jack and his dog, Bingo | 1918–present |
|
| Crest toothpaste | Arthur Goodwin, pharmacist | 1970s | played by Arthur O'Connell
|
| Dell computers | Steven Jackson | 2000–2003 | known for quotes like "Dude, you got a Dell"; played by Benjamin Curtis
|
| Diet Coke | Diet Coke hunk | 1990s | played by Lucky Vanous
|
| Domino's Pizza | The Noid | 1980s–1990s | voiced by Pons Maar
|
| Doublemint gum | Doublemint Twins | |
|
| Dreyfus investments | Major, the Dreyfus lion | debuted 1960s |
|
| Dunkin' Donuts | Fred the baker | 1981–1997 | known for quote "Time to make the donuts"; played by Michael Vale
|
| Duracell batteries | The Puttermans | 1990s |
|
| Dutch Boy paint | the Dutch boy | 1907–present |
|
| Energizer batteries | Energizer Bunny | 1989–present |
|
| Esso Oil/Exxon | the Esso tiger/the Exxon tiger | debuted 1964 |
|
| Eveready batteries | Eveready "9 lives" cat | debuted c. 1920s–1930s |
|
| Excalibur Films | Virginia Beaver | | Fictional spokesperson
|
| Federal Express | Mr. Spleen, fast-talking executive | 1982 | played by John Moschitta, Jr.
|
| Florida Department of Citrus | Florida Orange Bird | 1970s | created by Walt Disney Productions
|
| Flying "A" service stations | Axelrod the dog | 1960s |
|
| Ford automobiles | the Ford dog | debuted 1952 |
|
| Franken Berry cereal | Franken Berry | 1971–present |
|
| Fritos snacks | Frito Bandito | 1960s | voiced by Mel Blanc
|
| GEICO | the GEICO gecko | 1999–present | voiced by Dave Kelly, Richard Steven Horvitz, and others; now is considered voiceless.
|
| General Mills | Betty Crocker | 1921–present |
|
| Gerber baby products | the Gerber baby | 1927–present |
|
| Gillette Blue Blade razors | Sharpie the parrot | 1952–1960 |
|
| Good & Plenty candy | Choo-Choo Charlie | 1950–1950s |
|
| Green Giant vegetables | Jolly Green Giant | 1928–present |
|
| Green Giant vegetables | Little Squirt | |
|
| Hamburger Helper | the Helping Hand | debuted 1977 | voiced by Patrick Coyle
|
| Hamm's Beer | Hamm's Beer bear | debuted 1952 |
|
| Hawaiian Punch drink | Punchy (the Hawaiian Punch Guy), and Oaf/Opie | debuted 1961 |
|
| The Hartford insurance | the Hartford elk | debuted 1974 |
|
| Honey Nut Cheerios cereal | BuzzBee the bee | |
|
| Hotpoint appliances | Happy Hotpoint | debuted 1955 | played by Mary Tyler Moore
|
| Hubba Bubba bubble gum | the Hubba-Bubba Gum Fighter | debuted 1979 |
|
| ICEE frozen drinks | ICEE polar bear | |
|
| Ipana toothpaste | Bucky Beaver | 1950s |
|
| Isuzu automobiles | Joe Isuzu | 1986–1990 | played by David Leisure
|
| Italian Swiss Colony wine | Little old winemaker | 1960s | played by Ludwig Stossel, voiced by Jim Backus
|
| Jack in the Box restaurants | Jack, the antenna ball-headed man | |
|
| Jell-O gelatin | Chinese baby | debuted 1959 | voiced by Alan Swift
|
| Keds shoes | Kedso the Clown | |
|
| Keds shoes | Kolonel Keds | |
|
| Keebler snacks | Ernie Keebler and the Keebler elves | 1968–present |
|
| Kellogg's Froot Loops cereal | Toucan Sam | 1952–present |
|
| Kellogg's Frosted Flakes cereal | Tony the Tiger | | voiced by Dallas McKennon, Thurl Ravenscroft
|
| Kellogg's Pop-Tarts | Milton the Toaster | 1970s–1980s | voiced by William Schallert
|
| Kellogg's Rice Krispies cereal | Snap, Crackle and Pop | 1928–present |
|
| Kellogg's Smacks cereal | Dig 'Em Frog | 1972–1986, 1987–present |
|
| Kellogg's Sugar Pops cereal | Sugar Pops Pete | 1950s |
|
| KFC restaurants | Colonel Sanders | | Col. Harland Sanders founded Kentucky Fried Chicken and eventually became its mascot; a later cartoon version was voiced by Randy Quaid
|
| Kleenex table napkins | Manners the butler | 1957–1950s | played by Richard Cutting
|
| Kools cigarettes | Willie the Kool penguin | debuted 1930s | Has a wife named Millie
|
| Kool-Aid drink mix | Kool-Aid Man | 1975–present |
|
| Kraft Singles cheese | Dairy Fairy | debuted 1980s |
|
| Lee dungarees | Buddy Lee doll | 1998–present | based on the Buddy Lee character who debuted in 1921
|
| Life | Mikey, the freckled-face kid | 1972–1981 | played by John Gilchrist
|
| Little Caesar's pizza | Little Caesar | |
|
| Lucky Charms cereal | Lucky the leprechaun | |
|
| M&M's candy | Red and Yellow M&M's characters | 1996–present | voiced by Billy West and J.K. Simmons, respectively
|
| M&M's candy | Blue and Green M&M's characters | 1997–present |
|
| M&M's candy | Orange M&M's character | 1998–present |
|
| Mad magazine | Alfred E. Newman | 1954–present |
|
| Marlboro cigarettes | the Marlboro Man | debuted 1954 |
|
| Mattel toys | Matty Mattel | |
|
| Maypo | Marky Maypo | 1950s |
|
| Maytag appliances | Ol' Lonely, the Maytag repairman | debuted 1967 | played by Jesse White (1967–1988), Gordon Jump (1988–2003), Hardy Rawls (2003–present)
|
| McDonald's | Ronald McDonald | 1963–present |
|
| Meow Mix cat food | Meow Mix Cat | 1972–present |  
|
| Merrill Lynch | Merrill the bull | |
|
| Metro-Goldwyn-Mayer | Leo the lion | |
|
| Michelin | Bibendum (the Michelin Man) | 1898–present |
|
| Mobil | Pegasus | 1911–present |
|
| Morton Salt | the Morton Salt Girl | 1914–present |
|
| Mr. Clean cleaning products | Mr. Clean | 1958–present | first live-action Mr. Clean played by House Peters, Jr.
|
| Mrs. Butterworth's syrup | Mrs. Butterworth | |
|
| National Crime Prevention Council | McGruff the Crime Dog | 1978–present |
|
| National Federation of Coffee Growers | Juan Valdez | 1959–present | played by José F. Duval (1959–1969, Carlos Sánchez (1969–present)
|
| National Highway Traffic Safety Administration | Vince and Larry, the crash test dummies | 1985–1999 |
|
| NBC | NBC peacock | 1956–1975, 1979-present | First appeared in 1956. Debuted as animated logo in 1957
|
| Nestlé Quik/NesQuik | the Quik Bunny/NesQuik Bunny | 1973–present |
|
| 9 Lives cat food | Morris the Cat | 1968–present | voiced by John Irwin
|
| Old Milwaukee beer | the Swedish Bikini Team | 1991 |
|
| Old Spice cologne and aftershave | the Old Spice sailor | 1970s–1980s | played by John Perry
|
| Palmolive dish detergent | Madge the manicurist | 1966–1992 | played by Jan Miner
|
| Pep Boys auto parts stores | Manny, Moe, and Jack | |
|
| Pets.com | Pets.com Sock Puppet | | originally performed by Michael Ian Black; now mascot for auto loan company Bar None
|
| Piels beer | Bert and Harry, the Piels brothers | 1955–1960 | voiced by Bob Elliott (Harry) and Ray Goulding (Bert)
|
| Pillsbury | Poppin' Fresh, the Pillsbury Doughboy | |
|
| Planters peanuts and snacks | Mr. Peanut | 1916–present |
|
| Popsicle ice pops | Popsicle Pete | 1940s–1995 |
|
| Post Honeycomb cereal | the Honeycomb porcupine |
|
|
| Post Golden Crisp cereal | Sugar Bear | | voiced by Sterling Holloway
|
| Qantas Airlines | Qantas koala bear | debuted 1967 |
|
| Quaker Oats | the Quaker Oats man | 1877–present |
|
| Quaker Quake cereal | Quake | 1965–1970s |
|
| Quaker Quisp cereal | Quisp | 1965–1970s |
|
| Quizno's | Spongmonkey | 2003–2004 | characters originated on an internet blog
|
| Quizno's | Baby Bob | 2005–present | character originated on an internet blog, and had a short-lived CBS show; currently voiced by Ken Hudson Campbell
|
| Raid insecticides | Raid bugs | 1956–present |
|
| RCA | Nipper the dog | |
|
| RCA | Chipper | debuted 1990s |
|
| Real California Cheese | Happy Cows | debuted 1990s |
|
| Robert Hall clothing stores | Robert Hall birds | 1950s |
|
| Savarin coffee | El Exigente | 1960s–1970s | played by Carlos Montalbán
|
| Schlitz Malt Liquor | Schlitz Malt Liquor bull | |
|
| ScotTowels paper towels | Aunt Bluebelle | 1970s | voiced by Mae Questel
|
| Scrubbing Bubbles bathroom cleaner | Scrubbing Bubbles | |
|
| Serta mattresses | Serta Counting Sheep | | animated by Aardman Animations
|
| 7up soda | Freshup Freddie | 1950s |
|
| 7up soda | The 7Up Spot | 1987–1995 |
|
| Six Flags theme parks | Mr. Six | 2003–present |
|
| Snuggle fabric softener | Snuggle Bear | |
|
| Star-Kist tuna | Charlie the Tuna | debuted 1961 | voiced by Herschel Bernardi
|
| Starbucks coffee | the Starbucks melusine | |
|
| Taco Bell | the Taco Bell chihuahua | 1997–2000 | voiced by Carlos Alazraqui
|
| Taster's Choice coffee | Taster's Choice couple | debuted 1987 in Britain, 1990 in U.S. | played by Anthony Stewart Head and Sharon Maughan
|
| Toys "R" Us stores | Geoffrey the giraffe | 1970s–present | animatronic Geoffrey voiced by Jim Hanks
|
| Travelocity | the roaming garden gnome | debuted 2003 |
|
| Trix cereal | Trix rabbit | |
|
| Trojan condoms | Trojan Man | |
|
| Twinkies snacks | Twinkie the Kid | |
|
| Ty-D-Bowl toilet cleaners | the Ty-D-Bowl Man | | played by Mark Matheisen, Fred Miltonberg, Larry Sprinkle
|
| Uncle Ben's rice | Uncle Ben | | Named after an actual Texas rice grower named Uncle Ben from years earlier
|
| United States Forest Service | Smokey Bear | 1944–present |
|
| United States Forest Service | Woodsy Owl | 1970–present |
|
| United States Post Office Department / United States Postal Service | Mr. ZIP | 1960s–1970s |
|
| Vlasic pickles | the Vlasic stork | |
|
| Wendy's Restaurants | Mr. Wendy | debuted 2004 | played by Roger Eschbacher
|
| Western Airlines | Wally the bird | debuted 1955 |
|
| Xerox copiers | Brother Dominick | debuted 1975 | played by Jack Eagle
|
| various advertisers | Ernest P. Worrell | debuted 1980s | played by Jim Varney
|
