Mr. Peanut
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Mr. Peanut is the advertising logo and mascot of Planters, an American snack-food company. He consists of a drawing of a peanut in its shell dressed in the formal clothing of an old-fashioned gentleman: a top hat, monocle, spats, and a cane.
Mr. Peanut is based on a drawing by a Virginia schoolboy, Antonio Gentile, who won a US$5 prize in a 1916 contest for his "little peanut person". The mascot made its debut in 1918, in The Saturday Evening Post.
External links
- Kraft Foods: History of Mr. Peanut (http://www.kraft.com/100/innovations/mrpeanut.html)
- Planters.com: History of the Planters Nut (http://www.planters.com/history.aspx)
- Peanut Pals: The Associated Collectors of Planters Peanut Memorabilia (http://www.peanutpals.org/)
- Mr. Peanut collectibles (http://4mrpeanut.com/)