Cinnamon Toast Crunch
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Cinnamon Toast Crunch is a breakfast cereal produced by General Mills. The cereal consists of small squares or rectangles of wheat and rice covered with cinnamon and sugar. While at one point there were three animated chefs as the mascots, there is currently only one (Wendell). The cereal aims to provide the taste of cinnamon toast in a bite-sized crunch.
Advertisements for this cereal portray adults in some form unable to "see what makes them so popular", the adult guesses something completely off the wall, and usually related to the adult's profession, after which the kids correct them and loudly say "The Taste You Can See!" (the cereal's motto).
There have been two off-shoots of the cereal: French Toast Crunch and Peanut Butter Toast Crunch.