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The Weather Channel

From Academic Kids

TWC redirects here; for other uses, see TWC (Disambiguation).

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The Weather Channel logo

The Weather Channel (TWC) is a cable television and now satellite television network that revolutionized the reporting of weather and weather-related news by being on 24 hours a day. The Weather Channel is headquartered in Vinings, Georgia, near Atlanta.
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Sharon Resultan (pictured from left) and Kristina Abernathy (right) are among the well-known on-air personalities on The Weather Channel.

The Weather Channel went on the air on May 2, 1982 and reports the weather and other meteorological information for the United States as well as other countries and regions of the world. TWC originally gathered its local forecasts from local National Weather Service offices, but since 2002 has done local forecasting in-house; however, current weather and forecast model data does come from NOAA and NWS, and the ultraviolet index from the EPA.

TWC also used special proprietary equipment that inserts NOAA/NWS local weather forecast and warning information if it is viewed on a cable TV system. The original WeatherStar technology has been upgraded on most cable systems to IntelliStar, including Vocal Local to announce the three-day local forecast. Satellite viewers see a roundup of local TWC forecasts for major cities across the U.S., as well as satellite and radar images, and severe weather watch and warning maps when active. In 2002, the NOAA/NWS local weather forecasts were replaced with their own in-house local forecasts in most markets.

The IntelliStar technology also has produced a new service called Weatherscan, on which a separate channel constantly displays local and regional conditions and forecasts, along with TWC's logo and advertisements.

TWC's sister channel in Canada is The Weather Network in English and MétéoMédia in French, which uses similar technology. TWC is half-owner of Pelmorex, which owns The Weather Network / MétéoMédia. The Weather Channel is a wholly owned subsidiary of Landmark Communications.

A definitive history of the network, The Weather Channel: The Improbable Rise of a Media Phenomenon, by Frank Batten and Jeffrey L. Cruikshank, was published by Harvard Business Press in May, 2002, on TWC's 20th anniversary.

In 2005, The Weather Channel announced (http://www.digitalspy.co.uk/article/ds20121.html) that it would change formats/programming, along with a new logo/tagline, "Bringing Weather to Life". These changes are expected to come in the coming summer.

Current Programs

Current main programs on the TWC schedule include:

First Outlook: Currently hosted by Nick Walker and Kim Perez; with travel analyst, Jen Carfagno. MondayFriday mornings from 5:00—7:00 AM (Eastern)

Your Weather Today: Currently hosted by Heather Tesch and Marshall Seese; with travel analyst, Nicole Mitchell. Monday—Friday mornings from 7:00—9:00 AM (Eastern)

Day Planner: Currently hosted by Bill Keneely and Kelly Cass. Monday—Friday mornings from 9:00 AM—12:00 PM (Eastern)

Weather Center: Currently hosted by Rich Johnson and Jennetta Jones (12:00—2:00 PM; 3:00—4:00 PM), and Vivian Brown and Jeff Morrow (2:00—3:00 PM). Monday—Fridays from 12:00—4:00 PM (Eastern)

The show sometimes have different hosts during the final two hours of the program.

Afternoon Outlook: Currently hosted by Vivian Brown and Jeff Morrow. Monday—Fridays from 4:00—6:00 PM (Eastern)

PM Edition: Currently hosted by Carl Parker and Jennifer Lopez. Monday—Fridays evenings from 6:00—8:00 PM (Eastern)

Evening Edition: Currently hosted by Paul Goodloe, Alexandra Steele and Storm Tracker, Jim Cantore. Monday—Fridays evenings from 9:00—11:00 PM (Eastern)

Evening Edition West Coast: Currently hosted by Eboni Deon and Dave Schwartz. TuesdaySaturday mornings from 12:00—2:00 AM (Eastern)

The weekend edition is currently hosted by Sharon Resultan and Mike Bettes.

Weekend Planner: Currently hosted by Bill Keneely and Kelly Cass. Saturday and Sunday mornings from 7:00—11:00 AM (Eastern)

Weekend Now: Currently hosted by Bob Stokes and Hillary Andrews. Saturday and Sundays from 11:00 AM—2:00 PM

On-air personalities throughout the channel's history

External links

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