Ferrero SpA
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Ferrero SpA is an Italian manufacturer of chocolate products, founded by confectioner Pietro Ferrero in the 1946 and based in Alba. The company has now more than 16,000 employees and is still owned by the Ferrero family.
History
In 1946 Pietro Ferrero invented a cream of hazelnuts and cocoa, meant to be spread on bread, and called it Pasta Gianduja. The product had a great success and therefore Ferrero created the new company to produce and market it.
A similar product, sold under the name Nutella since 1964, became popular around the world, and also many of their other products (e.g. the chocolate candies Ferrero Rocher, Pocket Coffee and Mon Chéri, and the Kinder product series, including the Kinder Egg) are well known.
External links
- Ferrero.it, Ferrero Spa, Industria alimentare dolciaria prodotti a ... (http://www.ferrero.it/)
- Yahoo! - Ferrero SpA Company Profile (http://biz.yahoo.com/ic/93/93471.html)ca:Ferrero