Victoria Bitter
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VBcan.jpg
A can of Victoria Bitter (VB)
Victoria Bitter or VB as it is commonly called is the most popular beer sold in Australia, both on tap and packaged. Victoria Bitter is brewed by Carlton & United Beverages, a subsidiary of Foster's Group, brewers of the Fosters brand beer. Despite its name, it is technically a fairly standard commercial lager rather than a bitter, although perhaps slightly more bitter than many. It is available in the UK, where students have been known to consume it mixed with gin.
It was introduced in the mid 1960s with an innovative television advertising campaign featuring the orchestral score from the film The Magnificent Seven, images of working-class Australians at work and play, and a voice-over by notable Australian actor John Meillon. The campaign is still used to this day.
VB is humorously known as 'Vile Brew' in certain parts of Australia.
External links
- Official webpage (http://www.fosters.com.au/beer/about/brands/beer/vic_bitter.asp)