Thums Up
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Thums_up.jpg
Thums_up.jpg
A bottle of Thums Up.
Thums Up is a carbonated soft drink, or cool drink, that is very popular in India, where its bold "thumbs up" logo is common. It is similar in flavor to other colas, but has a unique flavor reminiscent of betel nut. Introduced in 1977 to offset the unceremonious 1975 exit of Coca-Cola from India, Thums Up, Limca and Campa-Cola gained nationwide acceptance.
With the advent of India's economic liberalization, many multinational companies including PepsiCo and Coca-Cola re-entered the Indian markets in 1992. Thums Up was acquired by The Coca-Cola Company in 1993, which promotes it as a masculine drink.