Tango (drink)
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Tango is a fizzy soft drink sold primarily in the United Kingdom. It was launched by the Beecham Group in 1958, and was bought by Britvic in 1986.
Originally, Tango was the name of the orange flavour in a range of different flavoured drinks that each had their own name. In the 1990s, long after the other products in the range had passed into obscurity, the Tango brand was expanded into other flavours, including apple, lemon, cherry and blackcurrant.
Advertisements for Tango feature various bizarre occurrences with the catchphrase "You know when you've been Tango'd". These began in the early 1990s with an ad featuring a man being slapped around the face by an orange-clad person immediately after drinking Tango. It received widespread condemnation after a craze for "Tangoing" people swept the nation's playgrounds, and there were reports of children receiving serious injury or even being deafened by being slapped on the ears. Whether or not these accounts were true, subsequent advertisements have used less dangerous practices.
Other slogans used include "You need it because you're weak" and "Feed the Tango Inside".
External link
- Official tango site (http://www.tango.co.uk/)