Snapple
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Snapple was founded by Hyman Golden, Arnold Greenberg and Leonard Marsh. The word "Snapple" is derived from a carbonated apple soda. Currently, there are four different types of Snapple: Tea, Juice Drinks, Lemonade, and Diet.
It is easy to recognize the different varieties because each type of drink has a differently colored cap:
- Teas: blue caps
- Diets: white caps
- Juice drinks: green caps
- Lemonades: yellow caps
Snapple's motto is "made from the best stuff on earth," a reference to its all-natural ingredient usage.
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Flavors
A few of the tea flavors that are in use today include Caffeine Free Lemon Tea, Cranberry Twist, Just Plain Tea-Unsweetened, Raspberry, Lime Green Tea, Kiwi Teawi, Lemon Tea, Lemonade Iced Tea, Mint Tea, and Peach Tea.
A few of the Juice Drink flavors that are in use today include Go Bananas, Summer Peach, Ruby Red, Raspberry Peach, Orangade, Mango Madness, Kiwi Strawberry, Grapeade, Fruit Punch, Cranberry Raspberry, Snapple Apple, Vitamin Supreme, Snapricot Orange, and What-a-Melon.
A few of the diet drinks include Diet Cranberry Raspberry, Diet Kiwi Strawberry, Diet Lemon Tea, Diet Lime Green Tea, Diet Orange Carrot, Diet Peach Tea, Diet Pink Lemonade, Diet Raspberry Tea, and Diet Snapple Apple.
There are only 4 Lemonade drinks: Lemonade, Lemonade Iced Tea, Pink Lemonade, and Super Sour Lemonade.
Note: Lemonade Iced Tea is also known as half lemonade, half Iced Tea and is the only flavor that fits into 2 categories.
Discontinued flavors
There are 68 discontinued Snapple flavors, many of which were part of unsuccessful franchises, such as Snapple Sodas, Refreshers, and Seltzers. These discontinued flavors include Cactus Tea (see picture), Pink Grapefruit, Grape Watermelon, and diet Mango Madness.
Snapple and Education
Snapple has recently agreed to sponsor the New York City school system, which is desperately strapped for cash. In return, Snapple vending machines are placed ubiquitously throughout schools in the city. It is interesting to note that Snapple was able to acquire the deal in part because New York City officials did not want to encourage the consumption of high-calorie sodas, which have been linked to childhood obesity and are considered unhealthful.
Snapple Caps
Snapple is also known for putting facts about the world on the underside of the bottle caps. A full listing of these "Real Facts" (as they are called) is available on their website. (See link below).
Advertising/Spokespersons
In 1993 Wendy Kaufman, an employee for the Snapple corporation, was recruited to be the commercial spokesperson for the drink. This was because she had taken it upon herself to answer letters that were coming into the company RE: the product. Kaufman's advertisements centered around her reading letters out-loud and delivering comedic responses; she was dubbed "The Snapple Lady." These commercials ran until 1997 when she was unceremoniously fired from the company, but fan response was so huge that she was brought back in 2002.
External links
- Snapple.com (http://www.snapple.com/home.asp?skip=0)
- Discontinued Flavors at Snapple.com (http://www.snapple.com/index.asp?Pageid=1&subid=1h&contentid=1h)