Rhetorical criticism
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Rhetorical criticism is an approach to criticism which is at least as old as Aristotle. Rhetorical criticism studies the use of words and phrases (in the case of visual rhetoric, also visuals) to explicate how arguments have been built to drive home a certain point the author or speaker intended to make.
Advocates of rhetorical critissm in biblical studies include Walter Brueggemann and Phyllis Trible.