Pizza Hut

Corporate logo of Pizza Hut

Pizza Hut is a restaurant chain and international food franchise specializing in pizza. It was founded in 1958 by two college students, Dan and Frank Carney in Wichita, Kansas. The company gained national recognition in its first-ever advertising campaign, called "Putt Putt to Pizza Hut," which first debuted on American television in 1965. It was bought by PepsiCo, Inc. in 1977. Pizza Hut is the world's largest pizza restaurant chain, with nearly 12,000 restaurants, delivery-carry out units and kiosks in more than 86 countries.

Pizza Hut was "spun-off" from Pepsi Cola into a company called Tricon Global Restaurants (now Yum! Brands, Inc.), in October 1997. The company is currently headquartered in Dallas. The most distinct symbol of Pizza Hut is the trademarked design of the restaurant's roof, which is painted red and slopes upward; the current design was adopted in 1969, with a makeover in 1999. The most commonly sold food at Pizza Hut restaurants is the "Pan Pizza", which usually comes in three different sizes, in a variety of toppings (as well as "specialty" styles, including the Lover's Line and Supreme). Compared to most other commercially available pies, the Pan Pizza has a thicker, chewier crust and a spicier tomato sauce.

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Tv_ads_pizza_hut_muppets.jpg
Pizza Hut ad with the Muppets

Pizza Hut has several different types of crusts to complement the Pan Pizza, including Stuffed Crust (a thinner crust, with the outermost edge wrapped around a coil of string cheese), Hand-Tossed (closer to most traditional pizzeria crusts), and Thin 'N Crispy (Pizza Hut's original crust). Probably the most common criticism of Pizza Hut's pizzas is that the pies are too greasy. This is due to the vegetable oil used to keep the pan pizzas from sticking.

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Pizza Hut "Dippin' Strips" ad

Other food items sold at many Pizza Huts include calzones ("P'zones"), buffalo wings (some locations are also co-branded "WingStreet" and offer more flavors), breadsticks, and cinnamon sticks. In the U.S., Canada, and most other countries, Pepsi and other soft drinks made by PepsiCo are served. Some serve beer. Most of the full-sized Pizza Hut restaurants also have a salad bar.

Smaller Pizza Hut Express outlets, offering a reduced version of the menu, appear in malls, airport terminals, department stores, hotels, cafeterias, gas stations, and other places.

Now Pizza Hut is taking a step into a different direction. They are now opening new stores, or remodling existing ones into Pizza Hut Italian Bistro. Almost a full recreation of the menu, Pizza Hut Italian Bistros offer the classic pizzas as the original Pizza Hut does. However, the Italian Bistro adds a varierty of pastas, appetizers, and deli sandwhiches. The goal of these new items, as well as a remodel of the outside and inside is to make Pizza Hut into an Italian restuarant, and not a fast-food pizza restuarant as it is currently known.

Contents

Australia

In Australia, Pizza Hut has followed a different model—after an initial attempt to introduce Pizza Hut restaurants as in the United States and the United Kingdom, Australian Pizza Huts now generally operate as take out and delivery operations, with minimal seating. Originally, Australian Pizza Huts were comparable to their American counterparts but due to increased competition from other fast food chains, they were scaled back. Pizza Hut in Australia is currently under threat from Domino's, Pizza Haven, and various other pizza stores. The situation has been similar for the brand in neighbouring country New Zealand.

In South Australia, since 1999 till present there has been a 'pizza price war' in South Australia, with the cost of a pizza reduced to as low as $4.95 AUD. This crippled Pizza Hut's restaurants, and led to their closure—with the exception of two (being at Mount Gambier and Marion). The remaining smaller stores are owned by Spencer Gulf Enterprises Pty Ltd (SA).

In Australia Soya Oil is used instead of vegetable oil for all pies. Barbecue sauce is available as an alternative to tomato as a topping base.

Pizzas served by Pizza Hut

  • 4-for-all pizza
  • Full house pizza (30% bigger than the designated large size)
  • Stuffed crust pizza
  • Dippin' Strips Pizza
  • Thin 'N Crispy

See also

External links

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