Old Navy (company)
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OldNavyLogo.png
Old Navy logo
Old Navy is a brand of clothing and chain of stores that is owned by Gap Inc., which also owns the Gap and Banana Republic brands. Founded in 1969, Gap is a mid-scale specialty clothing retailer, while Banana Republic is a luxury clothing retailer which started in 1978.
Launched in 1994 as a value chain, the first Old Navy store was opened in California. Flagship stores are located in New York City, Bloomington, Minnesota, Seattle, Washington, San Francisco, California, and its largest store in Chicago, Illinois.
The clothing found in this chain is known to be trendy and fashionable, yet more affordable than its other Gap Inc. counterparts. Because of this, the Old Navy chain is extremely popular with teenagers, who tend to have limited budgets yet want to sport the latest fashions. Old Navy stocks clothes to suit just about everyone- their stores contain specialized sections for infants, boys, girls, men, and women, and within these categories contain styles for all occasions. In addition to clothing, Old Navy also sells a variety of accessories; such as shoes, handbags, and toys.
Advertisement Campaigns
The most notable aspect of Old Navy's television advertisements are their satirical tone toward a retroistic time period, vaguely between 1940 and 1960. In sharp contrast to the Gap's advertisements, Old Navy's feature chipper family members sporting their clothing line while engaging in wholesome family activities, such as barbecueing. A common tagline used in their campaigns is the widely recognized "(insert clothing article here) for the whole family!". In addition to this, Old Navy is known for its advertising campaigns featuring celebrities such as the hip hop artist Lil Kim and Morgan Fairchild.
External link
- Official website (http://www.oldnavy.com/)