Metropolis Daily
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Metropolis Daily (ch.: 都市日報) is the Hong Kong edition of Metro (Metro International), which publishes free newspapers around the world with 25 editions in 16 countries in 14 languages.
The Hong Kong version was first launched on April 15, 2002; it is distributed for free in the racks located in 49 Mass Transit Railway (MTR) stations except the Airport Station.
Mtr-metropolis_daily_stand.jpg
According to the Hong Kong Audit Bureau of Circulations in September 2002, the daily circulation of the newspaper was 302,197 copies, making it the third largest daily newspaper in Hong Kong. The paper is distributed from Monday to Friday (except for public holidays), by hand or from the newspaper stands in 49 MTR stations and 11 other key central locations, such as big shopping malls owned by MTR Corporation Limited like Paradise Mall (杏花新城), Telford Plaza (德福廣場), and Luk Yeung Galleria (綠楊坊). Since it is free of charge and easily accessible, so many people would like to get one in the midst of the hustling way to school or to work. The paper attracts a younger generation of readers with a great purchasing power likewise, therefore many advertisers are interested in promoting their products on Metropolis Daily. The operation costs of the paper are mainly derived from the classified advertisements in the newspaper.
However, the influence of the paper is yet insignificant. Though around one tenth size of other newspapers printing local first-hand news reported by fresh journalists, its main news sources are actually the television, radio news, press releases and wired news. As one Metropolis' reporter said, "Nobody seems to know that we made an exclusive story."
The paper is in Chinese in most parts, together with an English international section. According to Metropolis, the paper can be read in a "19-minute commute" as the articles inside are usually short nad laconic; readers can scan through the paper so quickly that they can grab a brief understanding of the news within minutes. Although the paper is a tabloid, i.e. a minute-sized newspaper giving the stories in a condensed form, it includes many sections, which make the paper very rich in contents. These sections include:
- local news;
- mainland news;
- international news;
- finance;
- sports;
- entertainment;
- side stories;
- English news digest;
- editorial column;
- television program schedule; and
- film section.
Readers can read the on-line edition of Metropolis all over the world by simply registering as users at its official site, and it is totally free. Besides, there is also a club called "Club Metro" offering discounts in films, sports and travel to its members. Readers can enjoy these benefits once they have joined the club. There are 700,000 worldwide members in this club.
See also
External links
- Metropois Daily (http://www.metrohk.com.hk/) - Official site (Hong Kong Edition)
- Metro International (http://www.metro.lu/) - Official site (Company)
- Metro Point (http://www.metropoint.com/)
- Hong Kong Audit Bureau of Circulations Ltd. (http://www.hkabc.com.hk/)zh:都市日報