Lucozade
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Lucozade logo
Lucozade is a brand of soft drinks owned by GlaxoSmithKline. Lucozade products include: Lucozade Energy, Lucozade Sport, and Lucozade Energy Tablets.
Lucozade Energy
An energy drink containing glucose syrup and caffeine. First manufactured in England in 1927 as Glucozade, the name changed to Lucozade in 1929. It was initially marketed as an aid to convalescence. For many children Lucozade was seen as a special treat to offset the discomfort and distress of illness. For others it was less welcome than the illness. It was sold in glass bottles with a yellow cellophane wrapper.
In the 1980s Lucozade was re-branded as an energy drink, and the original packaging was changed to polyethylene terephthalate (PET) bottling. The phrase Lucozade aids recovery was abandoned due to the public's perceived association of the word aids with AIDS, and was replaced by Lucozade replaces lost energy.
Lucozade Sport
A sports drink, containing glucose, first produced in 1990. Since then, they have produced a number of other related products including Sport Carbo Gel, Energy Bars, and Hydro Active.
Lucozade Sport is a major sponsor of events and athletes in the UK including the England Rugby Football Union, The London Marathon, Michael Owen, James Cracknell, and Jonny Wilkinson.
External links
- Lucozade.com (http://www.lucozade.com)
- Lucozade Sport (http://www.lucozadesport.com/)