Louella Parsons
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Louella Parsons (August 6, 1881 – December 9, 1972) was an American gossip columnist.
She was born Louella Rose Oettinger in Freeport, Illinois, the daughter of Joshua Oettinger (1859-May 26, 1890) and Helen Stein (born November 1859). She had two brothers, Edwin Oettinger (May 1885-October 1962) and Fred Oettinger (May 20, 1887-July 7, 1888), and a sister, Rae Oettinger (August 26, 1889-December 1, 1889).
In 1890, her mother married John H. Edwards (born March 1858). They lived in Dixon, Illinois. While still in high school, Louella Oettinger obtained her first newspaper job when she became drama editor for the Dixon Morning Star.
She and her first husband, John Parsons, moved to Burlington, Iowa. She was a lonely and unhappy Iowa housewife who hated small-town life. She became pregnant with her only child, who was born there. While in Burlington, Parsons saw her first motion picture, The Great Train Robbery.
When her marriage broke up, Parsons moved to Chicago where she began writing movie scripts for Essanay Studios. Her small daughter, Harriet, was billed as "Baby Parsons" in several movies, which included The Magic Wand (1912), written by Louella Parsons. She also wrote a book titled How to Write for the Movies.
In 1914, she began writing the first movie gossip column in the United States for the Chicago Record-Herald. William Randolph Hearst bought that newspaper in 1918 and Parsons was out of a job, as Hearst had not yet discovered that movies and movie personalities were news. Parsons then moved to New York and started working for the New York Morning Telegraph writing a similar movie column, which attracted the attention of Hearst. In 1922, after some shrewd bargaining on both sides, she signed a contract and joined the Hearst newspaper the New York American.
Parsons had three husbands, real estate developer John Dement Parsons (married 1905-divorced 1914), John McCaffrey, Jr. (married 1915-divorced) and surgeon Henry W. Martin, whom she called "Docky," (married 1926-his death 1964).
She and John Parsons had one child, Harriet Oettinger Parsons (August 23, 1906-January 2, 1983) (movie producer Harriet Parsons).
In 1925, Parsons contracted tuberculosis and was told she had six months to live. She moved to Arizona for the change in climate, then to Los Angeles, where she decided to stay.
With the disease in remission, she went back to work, becoming a syndicated Hollywood columnist for Hearst. As she and the publishing mogul had developed an ironclad relationship, her Los Angeles Examiner column came to appear in over six hundred newspapers the world over, with a readership of more than twenty-million, and Parsons gradually became one of the most powerful voices in the movie business with her daily allotment of gossip.
She was especially known for her uncanny ability to scoop her competitors with the juiciest stories and for knowing all the secrets of everyone in screendom. She was associated with various Hearst enterprises for the rest of her career.
Parsons also wrote the story for the movie Isle of Forgotten Women (1927), which was produced at Columbia by Harry Cohn.
Beginning in 1928, she hosted a weekly radio program featuring movie star interviews that was sponsored by SunKist. A similar program in 1931 was sponsored by Charis Foundation Garment. In 1934, she signed a contract with the Campbell's Soup Company and began hosting a program titled Hollywood Hotel, which showcased stars in scenes from their upcoming movies.
Parsons established herself as the social and moral arbiter of Hollywood. Her judgments were considered the final word in most cases, and her disfavor was feared more than that of movie critics. Her column was followed religiously and thus afforded her a unique type and degree of power.
Her formidable power remained unchallenged until 1937, when Hedda Hopper, a struggling character actress since the days of silent movies who Parsons had been kindly to and mentioned occasionally in her column, and who had returned the favor by giving Parsons information on others, was hired to be a gossip columnist by one of Hearst's rival newspapers. Parsons and Hopper then became arch-rivals and had a notorious feud.
Parsons also appeared in numerous cameo spots in movies, including Hollywood Hotel (1938), Without Reservations (1946) and Starlift (1951).
In 1944, she wrote her memoirs, The Gay Illiterate, published by Doubleday, Doran and Company, which became a bestseller. That was followed by another volume in 1961, Tell It To Louella, published by G.P. Putnam's Sons.
By the 1960s, her influence had waned. She officially stopped writing her column in December 1965, which was taken over by her assistant, Dorothy Manners, who was said to have been writing it for more than a year.
In later years, Parsons lived in a nursing home. She died of arteriosclerosis at the age of ninety-one in Santa Monica, California. Her funeral mass was attended by several stars of the movie industry. She is interred in Holy Cross Cemetery, Culver City, California.
Louella Parsons has two stars on the Hollywood Walk of Fame in Hollywood; one for motion pictures at 6418 Hollywood Boulevard and one for radio at 6300 Hollywood Boulevard.