The Standard
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The Standard is a Hong Kong English-language business newspaper published by Sing Tao Media Holdings Ltd., which is also the publisher of Sing Tao Daily. It is owned by Global China Group Holdings, a firm with a great diversity of businesses including human capital management and Broadband services. In the heyday of the so-called Internet bubble, the name Hong Kong Standard was temporarily changed to iMail.
The Standard adheres to a pro-China line among the newspapers of Hong Kong, and reporting methods and comments are relatively traditional. The newspaper has an edition for students called the Student Standard. Besides news, it also contains academic material for learning. There are also cartoons, word games and occasionally some competitions to stimulate students' interest in learning English. The vocabulary is designed for secondary-school-level comprehension. It is thus easiler for students to understand the content compared to other student-oriented media available in the market. This makes it quite popular among teenagers, as many students can subscribe to it through their schools. Teachers may also use its articles as teaching materials.
Since 1994, the Sing Tao Newspaper Group established the "Leader of the Year" Award to recognize the achievements of outstanding Hong Kong leaders who have made excellent contributions to Hong Kong both economically and socially.
External links
- Global China Group Holdings (http://www.globalchina.com/)
- The Standard website (http://www.thestandard.com.hk/)
- Leader of the Year 2003 (http://loty.singtao.com/html/)
- Student Standard website (http://smartkids.thestandard.com.hk/) (registration required)