French Connection (clothing)
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Fcuk.png
French Connection (clothing) Logo
"fcuk"
In April 1997, French Connection began branding their clothes 'fcuk' (always written in lower case). Though they insisted it was an acronym for French Connection United Kingdom, its similiarity to the word fuck caused controversy. French Connection fully exploited this and printed out t-shirts with messages such as 'fcuk this', 'high Mile fcuk', 'fcuk me', 'too busy to fcuk' and more. The company recently announced that the fcuk label is to be phased out.
Family-oriented locations like Walt Disney World have policy against such clothing with the brand's abbreviated name and ask guests to change their clothing, or turn it inside out.
Distribution
French Connection has distributing stores worldwide. It predominately sells its clothing through its own stores, though many other shops stock its ranges. In the United States, their fcuk brand has been extremely controversial: many stores, such as Neiman Marcus and Robinson's May, refuse to carry the brand, while many parents argue that the shirt's messages could harm their children.
External links
- French Connection (http://www.frenchconnection.com/)de:French Connection