Buff (EverQuest terminology)
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In the online video game EverQuest, a buff is a term generically used to describe an effect (usually cast as a spell) which beneficially enhances the recipient of the buff. There are many types of buffs, some of which combine multiple effects. They may, for instance, increase base statistics, resistances to harmful conditions, allow a character to levitate or be invisible to mobs (monsters).
Some of the most famous buffs in the game are Spirit of Wolf and Koadic's Endless Intellect, usually referred to by the acronyms SoW or KEI. SoW has become somewhat of a generic term used in other MMORPGs popularized by former EverQuest players. Various peripheral merchandise such as mouse pads or T-shirts bearing reference to these spells is available.