Blockbuster movie
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- This article refers to the theatrical slang term; for other uses see Blockbuster (disambiguation).
Blockbuster, as applied to film, is a very popular and monetarily-successful movie release. The term was originally derived from theater slang referring to a particularly successful play; in film industry parlance it has come to refer to a film that earns an amount of revenue exceeding some threshold. In a looser sense, it may mean any big-budget Hollywood movie with famous stars that dominates public attention, even if the movie is a financial dud.
The etymology of the term is uncertain; some histories cite it as originally referring to a play that is so successful that competing theaters on the block are "busted" and driven out of business; others claim a derivation from the nickname of a type of World War II-era bomb capable of destroying an entire city block. Still others note that the term may stem from crowds of people that might flock to queue up for a hit play, perhaps stretching over several city blocks. Whatever its origin, the term quickly caught on as a way to describe a hit, and has subsequently been applied to productions other than plays and films, including novels and multimillion selling computer/console game titles. The Blockbuster Video company derived its name from the term.
The threshold for a blockbuster film in North America has often been placed at $100 million in ticket sales, a mark first achieved by Steven Spielberg's Jaws. However, because of steady increases in ticket prices since the release of Jaws in 1975, the threshold for a blockbuster in the early 21st century is now generally set at $200 million.
In response to the huge success of Jaws, many Hollywood producers set their sights on creating such "event films" with wide commercial appeal, and increasing the use of promotion and advertising prior to a film's opening, thus ushering in the so-called "blockbuster era". Spielberg and director/producer George Lucas (whose 1977 film Star Wars was the biggest blockbuster of the decade) are the filmmakers most closely associated with the blockbuster era. The focus on creating blockbusters grew so intense that a backlash ocurred, with critics decrying the prevalence of a "blockbuster mentality" and lamenting dearth of personal, small-scale films.
However, when a film made on a low budget is particularly successful, especially one of an atypical variety like the Blair Witch Project (amateur-produced first person narrative film), Crouching Tiger, Hidden Dragon (non-English language foreign film) and Fahrenheit 9/11 (political documentary film), all of which have made over $100 million each, then those films are considered blockbusters as well on account of spectacularly surpassing the industry's expectations.de:Blockbuster fr:Blockbuster