BBC Radio Norwich
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BBC Radio Norwich is a fictional radio station in Norwich, England, in the television series I'm Alan Partridge.
The title character, played by Steve Coogan, can be seen on air at the beginning of several episodes, usually hosting phone ins on various inane topics (i. e., "Which is your favourite Lord of: The Rings, The Dance, or The Flies?")
There is a strong implication that any radio station that would employ Alan Partridge must be pretty insignificant, reinforced by the general satirical view of Norwich as a boring and insignificant place.
In reality Norwich and its surrounding county are served by BBC Radio Norfolk.