AdSense
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AdSense is an advertising program run by Google. Website owners can enroll in this program to enable text and image advertisements on their sites. These ads are administered by Google and generate revenue on a per-click basis. Google utilizes its search technology to serve ads based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted ad system may sign up through AdWords. Reasons AdSense has become a popular method of placing advertising on a website are the facts that the ads are less intrusive than most banners, and that the content of the ads is usually relevant to the website.
It currently uses JavaScript code to incorporate the advertisements into a participating site. If it is included on a site which has not yet been crawled by the Googlebot, it will temporarily display advertisements for charitable causes.
Many sites use AdSense to monetize their content and some webmasters work hard to maximise their own AdSense income. They do this in three ways:
- They use a wide range of traffic generating techniques including but not limited to online advertising.
- They build valuable content on their sites; content which attracts AdSense ads and which pay out the most when they get clicked.
- They use copy on their websites that encourage clicks on Ads. Note that Google prohibits people from using phrases like "Click on my AdSense ads" to increase click rates. Phrases accepted are "Sponsored Links" and "Advertisements".
The source of all AdSense income is the AdWords program which in turn has a complex pricing model based on a Vickrey second price auction, in that it commands an advertiser to submit a sealed bid (not observable by competitors). Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid.
In May 2005, Google unveiled a version of Adsense than runs on RSS feeds. This has created a major outcry among the content syndication world.
See also
External links
- Google AdSense (http://www.google.com/adsense)
- Understanding Google Adsense (http://www.small-business-software.net/understanding-google-adsense.htm)
- Making AdSense work with XHTML (http://keystonewebsites.com/articles/adsense.php)
- Webmaster World AdSense Forum (http://www.webmasterworld.com/forum89/)
- AdSense Tips (http://www.adsense-secrets.com)