Talk:Broker
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Brokers make markets efficient by bringing together buyers and sellers who might otherwise not find each other. This is especially helpful when the buyer has a specialized need within a broad industry and the broker's expertise can be used to find the right seller out of many. Brokers don't represent either the buyer or seller in a transaction but generally succeed by finding win/win situations for all involved.
Brokers typically buy at wholesale from the seller, sell at or near retail to the buyer and pocket the difference as their profit in the transaction.
Brokers operate in many industries: There are stock brokers, business brokers, print brokers, business valuation brokers, commercial real estate brokers, shipping and trucking brokers, etc.
Submitted by Brian Setzler, May 16, 2005
..and yet, while they help the buyer finding a seller, brokers in some industries are little more than a sales force on commission. I added Insurance Broker to the list, and intend to add an article by the same title.
The Broker article also needs a mention of the practice of Churning, as well as a mention of other practices.--CodeGeneratR 22:34, 18 May 2005 (UTC)