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ABS-CBN

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ABS-CBN Broadcasting Corporation (PSE: ABS (http://www.pse.com.ph/html/MarketInformation/stockinfo.jsp?securitySymbol=ABS)) (Alto Broadcasting System-Chronicle Broadcasting Network) Channel 2 is the leading broadcasting network in the Philippines. Dating back to 1953, ABS-CBN is widely hailed as the pioneer of Philippine television.

Contents

History

The company traces its beginnings in 1946 when James Lindenberg, an American engineer and acknowledged "father of Philippine television" established the Bolinao Electronics Corporation or BEC on June 13, 1946 which specialized in assembling transmitters. Realizing the potential of television in the country, he was the first to apply to for a license in Congress to estabish a television station in 1949, which was granted a year later. By then, due to the scarcity of raw materials and import controls imposed that time, BEC was compelled to branch into radio broadcasting instead.

Then in 1952, Judge Antonio Quirino brother of then-president Elpidio Quirino who was also looking to set up a television station, bought 70% of BEC and had it renamed to Alto Broadcasting System or ABS. Lindenberg however remained as part-owner and served as general manager of the station. In 1953 DZAQ (which stands for Antonio Quirino) TV 3 was introduced as the country's first television channel and made its first broadcast on October 23, 1953.

In April 1958, Chronicle Broadcasting Network or CBN, a radio network established in 1956 by sibling businessmen Eugenio Lopez Sr. and Vice-President Fernando Lopez, branched into television broadcasting, and bought the ABS network from Quirino in the same year.

The network itself grew as by 1961, its stations DZAQ TV 3 and DZXL TV 9 could be received anywhere in the country from a number of affiliates. The date of February 1, 1967 marked the formal merger of ABS and CBN under the name ABS-CBN Broadcasting Corporation. The channel brought many firsts to the Philippines, including color television service (in 1967 when they displayed the Sarimanok logo) and the first live transmission of a world news event (the moon landing in 1969).

In September 1972, the government of Ferdinand Marcos closed down any non-state broadcast services. ABS-CBN went off the air, as its studios were taken over by networks run by Marcos allies. When Marcos was deposed in 1986, the network was sequestered and returned to the Lopezes. The network went back on the air on September the same year.

The Kapamilya Network

ABS-CBN is now being aired to many predominantly Filipino enclaves in the United States via The Filipino Channel or TFC. The network has also diversified into film (Star Cinema ABS-CBN Film Productions), music (Star Records), publishing (ABS-CBN Publishing), and interactive media (ABS-CBN Interactive). The network has also introduced its UHF Channel, Studio 23, as well as cable channels such as MYX (a music channel), the ABS-CBN News Channel (a cable news channel), Cinema One (movie channel), and Lifestyle Network (home and lifestyle). The network's radio stations include dWRR 101.9 (FM-Manila) and dZMM 630-khz (AM-Manila).

ABS-CBN affirms its social responsibility in its slogan, In the Service of the Filipino, through the establishment of ABS-CBN Foundation. Through multimedia, the foundation has delivered E-TV (Educational Television) VCDs to hundreds of public schools in the country that bebefitted thousands of students. The foundation is also the umbrella organization of such foundations such as the Knowledge Channel (KCh) Foundation, Bantay Bata (Children's Watch), Bantay Kalikasan (Environment Watch), and ABS-CBN Bayan Foundation.

In 2003, during the television station's 50th golden anniversary, ABS-CBN launched its corporate equity "Kapamilya" (literally means "one in family"). It significantly reaffirms the network's commitment to quality programming that will foster Filipino moral values, which is very dominant and characterized in a typical Filipino family.

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