Zellers

Zellers Inc. is Canada's second largest chain of discount department stores, with 302 locations in communities across the country. Zellers is headquartered in the Toronto suburb of Brampton, Ontario.

Contents

1 History 2 See also 3 Specials 4 Slogans 5 External link

History

It was founded in 1931 by Walter P. Zeller as "stores for thrifty Canadians". The chain began with a humble 12 stores. In 1978, Zellers was acquired by the Hudson's Bay Company, at which time it was headquartered in Montreal, Quebec. In 1991, Zellers acquired the 51 stores of the Towers Department Stores/Bonimart chain, and converted them to Zellers stores. In 1998, Hudson's Bay Company acquired Kmart's Canadian division, and merged it with the Zeller's division to create a larger combined chain under the Zellers name. Many Kmart locations were closed, and selected sites became full Zellers outlets.

Today, Zellers has over 35,000 employees and it is a division of Hudson's Bay Company. The average store size is 94,000 square feet (8,700 m²). Zellers Select stores are designed for smaller markets with populations under 25,000, and the stores average 45,000 square feet (4,200 m²). Since 1998, over 50% of stores have been renovated to the latest prototype. 228 Zellers stores have pharmacies, and 247 have a restaurant (either Zellers Family Restaurant, Zellers Family Diner, or the newest concept, Neighbourhood Market Cafe). In an effort to improve the image of the company, customer service is organized into two teams. Service associates, wearing red shirts, help cutomers find what they need and provide additional assistance, while merchandisers, wearing grey shirts, stock the store.

The everyday low pricing model that was made well-known by Wal-Mart is used on 95% of merchandise at Zellers. Over the past three years, Zellers has expanded its product assortment in the majority of stores to include big ticket items, patio furniture, electronics and ready-to-assemble furniture.

In the past few years, Zellers has made a notable push to drive sales through use of exclusive, private label merchandise. In a strategy similar to Target's, Zellers sells Mossimo, Cherokee, Sportek, Stuff by Hilary Duff, Gloria Vanderbilt, Airwalk, Waverly Decor, Wabasso, and many other labels that can only be found in their stores in Canada. Private brands now represent over 30% of Zellers sales.

Neighbourhood Market is Zellers' expanded section of grocery items that goes beyond just selling dry snacks and other food. Frozen and dairy aisles, including ice cream, and frozen pizza, have been added to create an easy one-stop shopping experience. This may seem unusual to many customers, and was practically unheard of in a mass merchandiser in Canada until recently. In these stores, the food assortment has been expanded by 50%. Due to the success of this format, Zellers plans to roll out Neighbourhood Market to 30 stores by the end of 2004. Besides the stores with this new concept, the company expects to have at least another 40 stores with at least some dairy and refrigerated products, along with boxed and canned goods. Many analysts speculate that this action is in response to Wal-Mart's success in Canada. Already, about 85 Wal-Mart stores have expanded food offerings of their own, known as The Grocery Pantry. Whenever a new store is built, or an old one renovated, Zellers will make Neighbourhood Market part of it. In spite of all of this, Zellers says it doesn't expect to take things to the point where it has all of the same products as a full grocery.

Zellers also has a bear which is used for the children's section of the store and the name is Zeddy.

At the end of fiscal year 2003, Zellers had sales of $4.625 billion and average sales of $198/ft² ($2,131/m²).

In 2004, there were media reports that the American Target Corporation was investigating the purchase of some or all of the Hudson's Bay Company, with some columnists suggesting that Zellers might face purchase the same way Woolco was bought out by Wal-Mart in the early 1990s.

See also

• List of Canadian department stores

Specials

• Dollar Daze
• 7 Days of Spectacular Savings
• Celebration Event
• Truckload Sale
• Incredible Mega Sale Event!

Slogans

• Where the lowest price is the Law 1980s and the 1990s

The most famous slogan of all time included Where the Lowest Price is the Law, Everyday and followed by Where the Lowest Price is the Law, and More

• Better and Better
• Truly Canadian

External link

• Zellers Official Website (http://www.zellers.com/)
• Hudson's Bay Company Corporate Website (http://www.hbc.ca/)