Yellow Pack
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Yellow Pack was a brand used by the Irish supermarket chain Power Supermarkets, during the 1980s and 1990s.
Power Supermarkets - which traded under the "Quinnsworth" and "Crazy Prices" brands - introduced this packaging for products of their own brands, in an effort to both save costs and provide an identifiable brand for consumers.
The distintive package of plain black print on a yellow background (white in the case of rival Superquinn's White Pack - now replaced by Euroshopper) indicated that the product was a cheaper version of a branded equivalent. For example, while Weetabix sold its cereal in nicely presented packaging, the substitute Yellow Pack "Breakfast Biscuits" were packaged with only the statutory information on ingredients etc.
Amongst the brands most notable products was an extremely cheap Dutch lager, which was a favourite amongst underage drinkers, with its reputation of being able to get you drunk for a quid.
When Quinnsworth started offering reduced price flights as a loyalty gift to its customers, these were given the nickname Yellow Pack Flights. To this day, whenever any supermarket offers loyalty flights or holidays, this name is often used
In the mid 1990s, Power Supermarkets began to phase out the Yellow Pack brand in favour of "Five Star", then "Premium Choice", and finally "KVI". After the acquisition of the company by Tesco, the brand was completely replaced by Tesco own-brands, including the similar in concept Tesco Value (this uses white rather than yellow packaging however).