Wendy's
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Wendy's is a chain of fast-food restaurants founded by the late Dave Thomas and owned by the United States corporation, Wendy's International, Inc. The first Wendy's restaurant was opened in Columbus, Ohio on November 15, 1969, and grew rapidly to open over 3,000 stores by 1985. The restaurant chain was named after Dave Thomas' 8-year old daughter, Melinda, who had the nickname of "Wendy." The corporate headquarters is located in Dublin, Ohio.
Starting on January 9, 1984, elderly actress Clara Peller was featured in the successful "Where's the Beef?" North American commercial campaign for Wendy's. Her famous line quickly entered the American pop culture (it was even used to devastating effect by Walter Mondale in defeating Gary Hart in the Democratic primary election) and served to promote Wendy's hamburgers. The chain is also famous for its chili and its Frosty dairy desserts.
Slogans
- 1984: "Where's the beef?"
- 2004: "It's better here"
- Circa 2004: "Eat great, even late"
See also
- Anna Ayala claimed to find an amputated human finger in her chili on March 22, 2005. On April 21 she was arrested and charged with attempted grand larceny in connection with the finger discovery claim. On May 13, police announced that they had positively identified the finger's owner, who is an associate of Ayala's husband [1] (http://www.cnn.com/2005/LAW/05/13/wendys.finger.ap/index.html). The associate had lost his finger in an industrial accident in December 2004.
- A couple of years earlier, Wendy's had already reached the headlines with a similarly embarrassing story, involving personel selling pot behind the drive-thru window of a Wendy's establishment in Ohio.
Jay Leno made jokeful references to both these events in his show.
External links
- Wendy's official website (http://www.wendys.com/index.html)ja:ウェンディーズ