Vegeta (food)
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Vegeta is a condiment sold worldwide, a mixture of spices and various vegetables.
Vegeta is produced by Podravka, a company from Koprivnica, Croatia, as well as a subsidiary of Podravka in Poland and two Vegeta licensees from Austria and Hungary. As a testimony to the product's popularity, there have been around 50 instances of other companies selling products that tried to reproduce the same recipe.
The ingredients of Vegeta include: salt, dehydrated vegetables (carrot, parsnip, onions, celery, parsley leaves), monosodium glutamate, sugar, cornstarch, spices, disodium inosinate, riboflavin (for coloring).
Vegeta was conceived in 1958 in Podravka's laboratories. Professor Zlata Bartl was head of the team that invented it, and the company later established a Foundation for graduate and postgraduate students named after her in 2001.
The product was first put on the market of Yugoslavia in 1959 as "Vegeta 40", and has since become so popular that the production increased by several orders of magnitude. In 1967, Vegeta 40 was first exported to Hungary and the USSR. In 1995, Podravka exported most of its 26,000 metric tons of Vegeta. According to Podravka, Vegeta is now sold in over thirty countries in the world.
External link
- Podravka's page on Vegeta (http://www.podravka.hr/en/products/products.php?typ=brand&nid=1)