Snickers
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Snickers is a chocolate brand, produced by the Masterfoods corporation.
The original Snickers candy bar was introduced in 1929 by Frank and Ethel Mars, reportedly named after their family's favorite horse. Snickers bars were particularly popular among movie-goers during the 1970s and early 1980s, outselling some of its important competitors at movie theaters. It still is somewhat popular at the movies. The Snickers brand is also available at many supermarkets, pharmacies and stores worldwide.
In the United Kingdom and in Ireland, Snickers was originally marketed under the brand name of Marathon, with the name changed to Snickers in 1990. M&M Mars used an aggressive advertisement campaign with memorable portrayls of irate foreign visitors attempting to order "Snickers" from confused shopkeepers. For eighteen months thereafter, both names were retained on the wrapper. [1] (http://csmonitor.com/cgi-bin/durableRedirect.pl?/durable/1999/03/18/p23s2.htm) This caused a certain amount of derision, as the unfamiliar 'Snickers' was, to British ears, meaningless, and sounded very much like 'knickers'. [2] (http://static.highbeam.com/s/scotlandonsundayedinburghscotland/february112001/marathonschmarathon/) The 2004 launch of the distinct Snickers Marathon energy bar therefore caused some confusion. [3] (http://www.almaer.com/blog/archives/000057.html)
Snickers ingredients also include peanuts and caramel.
Snickers variations
- Snickers (original)
- Snickers Cruncher
- Snickers Almond
- Snickers Marathon, advertised as an energy bar
- Peanut Butter Snickers
- Ice Cream Snickers
- Snickers Gold
- Snickers Crazy Peanuts (limited edition, seen in Denmark and Hungary)
- Snickers Munch
- Snickers P'opables
- Snickers Hazelnut (Australia)
External link
- http://www.snickers.com/ - Snickers official homepage
Other uses
- Petrus Matthias Snickers was Bishop of Utrechtja:スニッカーズ