Rolling Rock
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Rolling Rock is a brand of beer brewed in Latrobe, Pennsylvania by the Latrobe Brewing Company, which is owned by Labatt USA.
It is distinctive in several ways. It is one of the few mass-market brands of beer distributed in green glass bottles with painted, rather than printed labels. It has a rather strong taste for a light-colored, light-bodied beer; this is apparently due to the strain of yeast and the variety of hops used in the brewing process. The company stresses that it is brewed in "glass-lined tanks".
Rolling Rock is considered to be something of a premium beer and has benefited greatly from the trend toward the consumption of higher-quality alcoholic beverages that has been developing in the United States since the 1970s.
The term pony bottle derives from the horse on the bottle.
The number 33 on the bottle is a mystery that is open to speculation. The most widely accepted explanation is that prohibition was repealed in 1933, but according to James L. Tito, once CEO of Latrobe Brewing, the 33 signifies the thirty-three words in their slogan, which are: "Rolling Rock from glass lined tanks in the Laurel Highlands. We tender this premium beer for your enjoyment as a tribute to your good taste. It comes from the mountain springs to you." Due to a printing error on the draft of the label design, their first batch of bottles had the number 33 imprinted on them.
External links
- Rolling Rock official website (http://www.rollingrock.com)
- [http://www.straightdope.com/classics/a2_044 Why is there a 33 on Rolling Rock beer labels?