Promo (professional wrestling)
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In professional wrestling, a promo is slang for "promotional interview", a dialogue or monologue used to advance a storyline. The act of delivering such an interview is known in the business and by fans as cutting a promo. A promo targeted to denigrate or insult another individual, stable, or a rival promotion is said to be cut on the target (e.g., "Triple H cut a promo on Batista"). A promo is designed to help the audience identify or dislike a wrestling persona.
Some wrestlers have made careers off of their ability to cut good promos. They are said to be "good on the mic." Hulk Hogan, Kevin Nash, Dusty Rhodes, The Rock, Jesse Ventura and Roddy Piper's careers were made on their ability to cut good promos, more so than their ringwork. Talent on the mic is a valuable commodity for a pro wrestler because they can still get work despite an injury or diminishing ring skills.
See also: professional wrestling slang