Priming
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Priming in psychology is activating particular connections or associations in memory just before carrying out an action or task. These associations are often regarded as unconscious.
Priming in media it is a concept related to the agenda-setting theory. Priming is the process by which certain portions of media content are 'brought to the forefront' and certain other portions are relegated to the background. This process allows the media to exercise control over public opinion.