Omnicom Group
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The Omnicom Group (NYSE:OMC (http://finance.yahoo.com/q?s=omc)) is the world's largest advertising agency holding company in terms of revenue (number two is WPP Group plc). Its major holdings include the advertising agency networks BBDO, TBWA Worldwide, and DDB Worldwide. Its portfolio of companies also includes public relations, lobbying, marketing services, interactive design, and media buying services.
Omnicom's marketing and public relations agency holdings are managed by its Diversified Agency Services division. Among Omnicom's PR agency holdings are Fleishman-Hillard, Ketchum Inc., and Porter Novelli.
Omnicom was formed in 1986 from the merger between advertising agency networks DDB Needham and BBDO. Sometimes referred to as the "Big-Bang" merger, it was spearheaded by BBDO Worldwide CEO Allen Rosenshine, who was responding to competitive threats from other large advertising agency comglomerates. In 1993 Omnicom acquired TBWA Worldwide, a major advertising agency network.
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Quick facts
- Revenue (2004): 9747.20 M
- Employees (2004): 61,000
- Omnicom's CEO is John Wren. It is headquartered on Madison Avenue in New York City.
Competition
In order of revenue
- WPP Group PLC (NASDAQ:WPPGY (http://finance.yahoo.com/q?s=wppgy))
- Interpublic Group (NYSE:IPG (http://finance.yahoo.com/q?s=ipg))
- Publicis Groupe (NYSE:PUB (http://finance.yahoo.com/q?s=pub))
- Havas Template:Nasdaq
Timeline
- 1986 merger of DDB Needham and BBDO
- 1986 Omnicom established
- 1991 WPP sells its 22% stake in AMV to Omnicom for £7.5m
- 1996 Omnicom's BBDO Worldwide raises stake in AMV from 28.4% to 29.6%
- 1996 Ketchum and Hong Kong-based Newscan establish Ketchum Newscan
- 1997 takes stake in Organic multimedia
- 1998 Omnicom buys Abbott Mead Vickers for £346m
- 1998 buys Gold Greenless Trott for £143m
- 1999 buys Sheppard Associates
- 2001 buys Grizzard Communications for US$91m
- 2001 Matthew Freud leads £10m buyout of Freud Communications
- 2001 Omnicom buys The Washington Group
- 2001 buys Stromberg Consulting
- 2001 takes stake in Estrategia Assessoria de Comunicacao in Brazil
- 2002 creates Element 79 Partners agency in Chicago
External links
Company websites
- Official website (http://www.omnicomgroup.com/)
Data
- Yahoo! - Omnicom Group Inc. Company Profile (http://biz.yahoo.com/ic/14/14326.html)
Productions
- DDB Stockholm won the TV Grand Prix in 1997 for a Diesel TV campaign (http://adage.com/cannes2001/cn01_0619_03.shtml)zh:Omnicom集团