List of advertising slogans
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The following is a partial list of advertising slogans in the English language:
Contents |
Communications, Broadcasting, & Publishing
- "All the news that's fit to print." - The New York Times, 1896, Direct
- "ABC: America's Broadcasting Company" - ABC, 1999
- "Before you make up your mind, open it." - Irish Independent
- "CTV. Canadian Television" - CTV
- "Fair and balanced" - FOX News
- "Get Connected!" G4 2004
- "Reach Out And Touch Someone" - AT&T Bell System
- "Get more" - T-Mobile
- "How many bars do you have?" AT&T Wireless, 2004
- "Business Is Beautiful" - Sprint Corporation
- "The Point Of Contact" - Sprint Corporation
- "One Sprint. Many Solutions" - Sprint Corporation
- "Generation d" - WorldCom
- "Going beyond the call" - SBC Communications, 2000s
- "How are you?" - Vodafone
- "How does the wireless industry make you feel?" Sprint PCS "Fair & Flexible Plan"
- "Is This A Great Time Or What?" - MCI Communications
- "If it's on, it's in." - Radio Times, MCBD
- "If you don't get it, you don't get it." - The Washington Post, 1990s
- "It's good to talk" - British Telecom, 1990s
- "It's not TV, it's HBO." - HBO, late 1990s
- "It's Smart to be Square" - British Satellite Broadcasting, 1990, referring to its "squarial" satellite antennas
- "It's time for U" - UPN, 2003
- "Let your fingers do the walking." - Yellow Pages, 1964, Geers Gross
- "Must See TV" - NBC, late 1990s
- "Nick is for kids" - Nickelodeon TV channel
- "Raising the bar" - Cingular Wireless, 2004-present
- "Reach out and touch someone" - AT&T, 1979 (by N.W. Ayer & Son)
- "Seeing small business differently" - SBC Communications
- "Still the One" - ABC 1978, Nine Network Australia 1980s - present, Sky Television 1990
- "The Eye in the Eyes" - CBS, 2003
- "The first network for men" - Spike TV
- "The future's bright. The future's Orange." - Orange, 1996, WCRS
- "The most trusted name in news" - CNN
- "The one to watch" - Channel 7 Australia 1999-2003
- "We never stop working for you" - Verizon Wireless
- "We're The One" - Sky Television, 1989
- "You give us 22 minutes, we'll give you the world" - WINS Radio, New York, 1965, KFWB Radio, Los Angeles, Present (2004)
- "You should see what's on HGTV" HGTV 2003
- "You Watch, We Listen" - British Satellite Broadcasting (1990)
- "Your friend in the digital age" - COX Communications
- "Be the first to know" - CNN
- "This is SportsCenter" - ESPN Sports, 1995
- "Yes" - Optus
Electronics
- "Thousands of possibilities. Get yours." - Best Buy
- "Turn On The Fun" - Best Buy 2000
- "Where you at?" - Boost Mobile
- "Just What I Needed." - Circuit City
- Dude, You're Getting Dell! Dell Computers 2001
- "One that Last" - Duracell Batteries - late-1980s
- "No battery is stronger longer." - Duracell Batteries, 1990s
- "You can't top the copper top" - Duracell Batteries, early to mid 1990s
- "Trusted Everywhere" - Duracell Batteries, 2000s
- "Keeps going and going and going." - Energizer Batteries, 1990s
- "Do you have the bunny inside?" - Energizer Max, 2000s
- "Make yourself heard" - Ericsson
- "See what the future has in store." - Future Shop
- "Imagination at Work." - GE (General Electric)
- "It's good to play together." - Microsoft Xbox
- "Is it live, or is it Memorex? "- Memorex video cassettes, 1970s or 1980s on
- "Hello Moto." - Motorola
- "Like No Other" - Sony (2005)
- "Now You're Playing With Power!" - Nintendo Entertainment System, Super Nintendo Entertainment System, mid-1980s to mid-1990s
- "Get N or get out." Nintendo 64, late 1990s
- "Touching is good." - Nintendo DS
- "Who are you?" - Nintendo Game Boy Advance
- "Connecting people." - Nokia
- "Neighbour's envy, owner's pride" - Onida TV (India)
- "It's so simple" - Polaroid, 1977
- "You've got questions, we've got answers." - Radio Shack
- "Live in your world, Play in ours." - Sony Playstation 2
- "Staples: Yeah, We Got That" - Staples 1998
- "Hello Tosh, gotta Toshiba?" - Toshiba, 1984, Gold Greenlees Trott
- "Can you hear me now?" - Verizon Wireless
- "It's a miracle" - Xerox, 1975
Computing
- "Buy it. Sell it. Love it." - eBay
- "e-business solutions" - IBM, 2000s
- "Easy as Dell" - Dell Computer
- "Challenge everything" - EA Games
- "Everything is Easier on a Mac" - Apple Computer, 2000s
- "GNU is Not Unix" - Free Software Foundation
- "Intel inside" - Intel
- "Invent." - Hewlett-Packard
- "[It's] so easy to use, no wonder it's number one" - AOL, 1990s
- "Want a better internet? You belong at America Online" - AOL, 2000s
- "It's better with the butterfly" - Microsoft (for MSN 8 internet service provider)
- "It's the Internet that logs onto you" - SBC-Yahoo! DSL
- "Multimedia You Can Use" - Apple Computer, 1990s
- "Power is Macintosh" - Apple Computer, 1990s
- "Power without the price" - Atari, 1990s
- "Rip. Mix. Burn" - Apple Computer
- "So powerful, it's kind of ridiculous" - 3dfx (for Voodoo 3 cards)
- "The power to be your best" - Apple Computer, 1990s
- "Think" - IBM, 1914
- "Think different" - Apple Computer, Chiat/Day, 1998–
- "Think outside the box" - Apple Computer, 1990s
- "Welcome to the World Wide Wow" - AOL (play on World Wide Web)
- "Where do you want to go today?" - Microsoft, 1990s
- "Wikipedia, the Free Encyclopedia" - Wikipedia
- "Your potential, our passion." - Microsoft, 2000s
Recordings
- "America's Best Record" - Puritan Records
- "Comparison With the Living Artist Reveals No Difference" - Edison Records
- "Each Record a Masterpiece" - Van Dyke Records
- "Echo Around the World" - Edison Records
- "First with the Hits" - Mercury Records
- "Hear What You Like - When You Like" - Rex Records
- "If it's a King, It's a Hillbilly -- If it's a Hillbilly, it's a King" - King Records
- "Never Scratches" - Lyric Records
Fashion
Clothing
- "Children's shoes have far to go." - Start-Rite Shoes, 1945, Stanley Studios
- "fcuk advertising" - French Connection United Kingdom, 1990s
- "For successful living" - Diesel
- "Hello boys" - Playtex Wonderbra
- "Just do it" - Nike, Inc. (foot wear), 1988-on, Wieden & Kennedy
- "Lifts and separates" - Playtex Cross-Your-Heart bra, 1960s.
- "Scent to bed" - French Connection United Kingdom
- "What becomes a legend most?" - Blackglama Great Lakes Mink
- "Know what comes between me and my Calvins? Nothing!" - Calvin Klein
- "501 Blues" - Levi's Jeans, 1984
- "The best seat in the house" - Jockey underwear
- "My friend, Joe Holmes, is now a horse" - Arrow Shirts, 1938
- "Impossible is nothing" - adidas
Makeup
- "Maybe she's born with it - maybe it's Maybelline" - Maybelline
Perfume
- "Between love and madness lies Obsession." - Calvin Klein, 1985
Jewelery
- "A diamond is forever." - De Beers Consolidated Mines, 1948–present (by N.W. Ayer & Son)
- "It takes a licking and keeps on ticking." - Timex Corporation, 1956
Miscellaneous/Unsorted
- "Create a storm" - Monsoon
- "Who's that behind those Foster Grants?" - Foster Grant
Finance
- "Access, your flexible friend" - Access credit card, UK, 1970s/80s
- "The bank that likes to say Yes" - Trustee Savings Bank
- "Because life's complicated enough" - Abbey National
- "Don't leave home without it" - American Express
- "The future takes VISA" - VISA (credit card)
- "Live richly" - Citibank
- "Get a little eXtra help" - Halifax
- "Like a good neighbor, State Farm is there." - State Farm Insurance
- "The Listening Bank" - Midland Bank
- "Merrill-Lynch is Bullish on America" - Merrill-Lynch
- "More human interest" - Washington Mutual
- "There are some things money can't buy. For everything else, there's MasterCard." -MasterCard
- "VISA - It's everywhere you want to be" - VISA (credit card), 1988, BBDO
- "We make money the old fashioned way— we earn it." - Smith Barney
- "When E. F. Hutton Talks, People Listen" - E.F. Hutton
- "The world's local bank" - HSBC
- "You're in good hands." - Allstate Insurance
- "Just 15 minutes can save you 15 percent or more on car insurance." - GEICO auto insurance, 2000s
- "I just saved a bunch of money on my car insurance by switching to GEICO!" GEICO
- "The Company You Keep" New York Life
- "Lost Another loan to Ditech!" Ditech, 2001
Food and drink
See List of food and drink advertising slogans.
Household
- "1001 Cleans a Big, Big Carpet for Less than Half a Crown" - 1001 carpet shampoo, c.1964
- "The appliance of science" - Zanussi, 1981, Geers Gross
- "Ariston and on and on..."
- "Away go troubles down the drain--Roto-Rooter" - 1954 to present.
- "Covers The Earth" -- Sherwin Williams paint
- "Does exactly what it says on the tin" - Ronseal, late 1980s to present.
- "Hands that do dishes can feel soft as your face, with mild green Fairy Liquid"
- "HILLYBILLY LIKES YOU!" - Hillybilly Vac Shack
- "It Beats - as it Sweeps - as it Cleans" - The Hoover vacuum cleaner, 1926
- "It's a lot less bovver than a hover" - Qualcast Concord lawnmowers, 1985, WCRS
- "Kills all known germs... dead" - Domestos
- previously - "Kills 99% of all known germs... dead" - presumably it got better!
- "Kills Bugs Dead" - Raid (an insecticide)
- "Quick, Henry, the FLIT!" - Flit insecticide
- "Not Advertised" No-Ad sunscreen
- "Nothings sucks like an Electrolux" - Electrolux
- "Put the freshness back" - Shake'n'Vac
- "Screw yourself." - IKEA, 2004, Norway. External link: [1] (http://www.ikea.no/ms/no_NO/aktivitet/screw_yourself.html)
- "Unböring." - IKEA, 2003, Canada.
- "Ring around the collar" - Wisk Detergent, 1968
- "A buck well spent" - Springmaid Sheets, 1948
Personal Care
- "99.44% Pure" - Ivory Soap
- "A totally organic experience" (not "orgasmic"!) - Clairol Herbal Essences
- "Absolute cleanliness is Godliness!" - Dr. Bronner's Magic Soap
- "Because I'm worth it" - L'Oréal
- sometimes followed by, "Aren't you?"
- superseded by the less bitchy, "Because you're worth it"
- "Does She or Doesn't She? ...Only her Hairdresser Knows for Sure" - Clairol hair dye
- "For those who like the trade rough" - Travis aftershave
- "Good Morning! Have You Used Pear's Soap?" - Pear's Soap
- "I liked it so much I bought the company." - Remington shavers
- "I never knew you had dandruff" - Head & Shoulders shampoo
- "Is she or isn't she?" - Harmony hair spray
- "It Floats!" - Ivory Soap
- "It won't let you down" - Rexona/Sure/Degree anti-perspirant
- "I've fallen and I can't get up!" - LifeCall Personal Emergency Response Systems
- "The mark of a man" - Old Spice aftershave
- "Maybe she's born with it, maybe it's Maybelline" - Maybelline (lipstick, makeup)
- "Preparing to be a beautiful lady" - Pear's Soap
- "Raise your hand if you're sure". - Sure, 1984, Wells, Rich, Greene
- "R-O-L-A-I-D-S spells Relief" - Rolaids (indigestion medicine)
- "The best a man can get" - Gillette razors
- "The Lynx effect" - Lynx deoderant
- "When a man you've never met before suddenly gives you flowers" - Impulse deoderant
- "Which twin has the Toni?" - Toni, 1946, Foote, Cone & Belding
- "You'll wonder where the yellow went when you brush your teeth with Pepsodent" - Pepsodent, 1956, Foote, Cone & Belding
- "Your fragrance. Your rules" - Hugo Boss Deep Red
- "The name on the world's finest blades" - Wilkinson Sword razors
- "Look sharp, feel sharp" - Gillette, 1940s
- "The Axe effect" - Axe deodorant
- "Look Ma, no cavities!" - Crest (toothpaste)
- "Always a bridesmaid, but never a bride" - Listerine, 1923
- "Want him to be more of a man? Try being more of a woman!" - Coty Perfumes
- "A little dab'll do ya" - Brylcreem, 1950s
- "Plop, plop, fizz, fizz, oh what a relief it is!" - Alka Seltzer
- "Promise her anything, but give her Arpege" - Arpege
- "Please don't squeeze the Charmin" - Charmin
Recreation, Entertainment, and Travel
- "... another shrimp on the barbie ..." - Australian Tourist Commission, 1984
- "Don't just book it. Thomas Cook it." - Thomas Cook, 1984, Wells, Rich, Greene
- "Get away!" - Lunn Polly
- "Get out there" - Royal Caribbean cruise lines
- "The happiest place on Earth" - Disneyland
- "I'm going to Disneyland!"
- "I love New York" - New York City, 1977–, Wells, Rich, Greene
- "It's so bracing" - Skegness
- "Serving All our Community. Brampton's Arts Group." - Visual Arts Brampton, 2003, Alphie and Bette
- "We love having you here" - Hampton Inn
- "Where wonders never cease" - Alton Towers
- "Don't just travel. Travel Right" - Expedia
- "Winning is the mark of the Rebel." - Rebel Sport
Tobacco
- "Anyhow... Have a Winfield" - Winfield Cigarettes
- "Camels Soothe Your T-Zone" - Camel cigarettes
- "I'd walk a mile for a Camel" - Camel cigarettes, 1921 (by N.W. Ayer & Son)
- "Doctors Recommend Phillip Morris" - Phillip Morris tobacco products
- "Happiness is a cigar called Hamlet" - Hamlet cigars
- "It's that Condor moment" - Condor tobacco
- "Just What the Doctor Ordered" - L&M Cigarettes
- "LSMFT: Lucky Strike Means Fine Tobacco" - Lucky Strike Cigarettes
- "More Doctors Smoke Camels than any other Cigarette" - Camel cigarettes
- "Not a Cough in a Carload" - Old Gold Cigarettes
- "Reach for a Lucky instead of a Sweet" - Lucky Strike Cigarettes
- "Taste Me! Taste Me! Come on and Taste Me!" - Doral Cigarettes
- "You're never alone with a Strand" - Strand Cigarettes
- "You've Come a Long Way, Baby" - Virginia Slims Cigarettes
- "You've Got a Good Thing Going" - Kent Cigarettes
- "Winston tastes good, like a cigarette should" - Winston Cigarettes
Stop smoking aids
- "It needn't be hell, with Nicotinel"
- "Don't Pass Gas" American Legacy Foundation 2005
Lodging
- "We'll leave the light on for you" - Motel 6
Transport
- "Go Greyhound and leave the driving to us" - Greyhound Lines
- "See what brown can do for you" - UPS
- "This is the age of the train" - British Rail
- "We're getting there" - much ridiculed British Rail slogan
- "When it absolutely has to get there overnight" - FedEx
- "See America at see level" - Amtrak
Airlines
- "Catch Our Smile" - PSA
- "Enjoy our company" - Sabena
- "Fly the friendly skies" - United Airlines, 1966–1997, Leo Burnett
- "It's time to fly" - United Airlines
- "I wish they all could be Caledonia girls" - Caledonia Airlines
- "Making the sky the best place on Earth" - Air France
- "Singapore Girl, you're a great way to fly" - Singapore Airlines
- "Something special in the air" - American Airlines
- "The top banana in the West" - Hughes Air West
- "The Wings of Man" - Eastern Airlines
- "The world's favourite airline" - British Airways
- "We love to fly and it shows" - Delta Air Lines
- "We really move our tail for you" - Continental Airlines
- "Work hard. Fly right." - Continental Airlines, 1998-present
- "World class, worldwide" - Air Canada
- "ding You are now free to move about the country." - Southwest Airlines
- "Western Airlines - The only way to fly" - Western Airlines
- "Half The Fun Is Getting There" - Olympic Airways
Automobiles
- "A Better Idea" - Ford
- "An American Revolution" - Chevrolet, 2000s
- "An American Revolution" - Dodge Aries, 1985 Reference (http://www.autoblog.com/entry/1234000287039594/)
- "American Luxury" - Lincoln (automobile)
- "Ask the Man who Owns One" - Packard, 1925, Austin Bement
- "The Beauty of All-Wheel Drive." - Subaru, 1990s
- "The Best never rest." - Ford Trucks, 1990s
- "Better Ideas. Driven by You." - Ford Motor Company, 1990s
- "Bigger in Texas, Better in a Dodge"
- "Bloody Volvo driver" - Volvo, 2003 (Australia)
- "Born to perform" - Jaguar, (c. 2003-)
- "Break through." - Cadillac, (c. 2002-)
- "Built for the road ahead - Ford, 2004
- "Can't get enough of this." - Ford (Australia), 2003
- "Créateur d'Automobiles" - Renault
- "The Drive of your life." - Peugeot
- "Dream up" - Buick, 2005
- "Drive Safely." - Volvo, 1990s
- "Drivers wanted." - Volkswagen, 1995, Arnold Communications
- "Everything we do is driven by you" - Ford
- "Fahrvergnügen" - Volkswagen, early 1990s
- "Ford is the Best in Texas"
- "For Life" - Volvo, 2000s
- "Fuel for the Soul" - Pontiac, (2003-2004)
- "Have you driven a Ford lately?" - Ford
- "The Heartbeat of America: Chevrolet" - Chevrolet, 1980s
- "If only everything in life was as reliable as a Volkswagen"
- "If you haven't looked at Ford lately, look again." - Ford, 2003
- "Imagine yourself in a Mercury." - Mercury (automobile)
- "Inexpensive. And Built to Stay That Way." - Subaru, 1980s
- "It is what it was." - Ford Mustang, 1994
- "It's a Skoda. Honest." - Skoda Auto, 2000, Fallon
- "Like a rock" - Chevrolet Trucks
- "Like no other" - Mercedes-Benz; see also Hummer and Electronics:Sony
- "Like nothing else on Earth" - Hummer
- "The lion leaps from strength to strength" - Peugeot, 1980s
- "Moving Forward." - Toyota, 2004
- "New doors opened" - Mercury (automobile), 2005
- "Oh what a feeling, Toyota" - 1980s
- "Once driven, forever smitten" - Vauxhall Motors, 1980s
- "Only in a JEEP" - Jeep, 2000s
- "Only in a JEEP-Brand 4x4" - Jeep, 2000s (radio version)
- "Papa?" "Nicole?" - Renault Clio
- "Passion for the road" - Mazda, 1990s
- "Pontiac: Action" - Pontiac, early 2005
- "Pontiac: Designed for Action" - Pontiac, 2005
- "We Are Professional Grade" - GMC Truck, 2000s
- "The Penalty of Leadership" - Cadillac, 1915
- "The power of dreams" - Honda
- "Put the fun back into driving." - Vauxhall Motors
- "Quality is job one" - Ford
- "The Real Thing" - Ford Australia, 1970s
- "Right service. Right price." - Meineke
- "See the USA in your Chevrolet!" - Chevrolet 1950's
- "Sheer driving pleasure" - BMW
- "Shift_xxx" - Nissan, 2000s; where "xxx" varies
- "The Spirit of American Style" - Buick, (c. 2002-2004)
- "Standard of the World" - Cadillac from 1950's through 1970's
- "State of Independence" - Saab 2000s
- "The Strength of Experience" - GMC Truck, c. 1992
- "Think Small" - Volkswagen, 1962, Doyle Dane Bernbach
- "This is Not Your Father's Oldsmobile." - Oldsmobile, 1980s
- "Time to Re-Tire" - Fisk tires
- "The ultimate driving machine" - BMW
- "Think. Feel. Drive" - Subaru, 2004-
- "Travel well." - Lincoln (automobile)
- "Unique in All the World" - Ford Ford Thunderbird 1960's
- "USA#1" - Chevrolet, 1970s
- "Vorsprung durch Technik" - Audi
- "We are professional grade" - GMC Truck, 2000s
- "We are driving excitement" - Pontiac
- "We build excitement" - Pontiac
- "We make it simple" - Honda, circa: 1980's
- "We'll be there." - Chevrolet, 2000s
- "What will you do with all the money you save?" Toyota, 1980s
- "You can with a Nissan"
- "Your Next Car" - Chrysler, 1950's
- "Zoom Zoom Zoom" - Mazda, 2000s
Automobile Parts and Accessories
- "Because so much is riding on your tires" - Michelin
- "On the Wings of Goodyear" - Goodyear
- "Race proven performance" - Kumho Tires, 2005
- "Sooner or later, you'll own Generals" - General Tire and Rubber Company
- "The answer's yes. Now what's the question?" - Unipart car spares, 1970s
Car Rental
- "We're number two. We try harder." - Avis Rent-a-Car
- "Let Hertz put you in the driver's seat" - Hertz Car Rental
- "We pick you up." - Enterprise Car Rental
Petroleum
- "Beyond Petroleum" - BP
- "Go well. Go Shell" - Shell Oil
- "Put a tiger in your tank" - Esso/Exxon
- "Pump your money back into Canada" - Petro Canada, early 1980s
- "The spirit of '76" - Unocal
- "You can be sure of Shell" - Shell Oil, 1982
- "Liquid engineering" - Castrol oil, 1970s
- "You can trust your car to the man who wears the star" - Texaco Service Stations
Government, Military
See also list of political slogans
- "Cross into the Blue." United States Air Force, 2000s
- "An army of one" - United States Army, 2001
- "The few, the proud, the Marines." United States Marine Corps, 2000s
- "Accelerate your life." United States Navy, 2000s
- "Be all you can be" - US Army, 1981-2001, N.W. Ayer & Son
- "Be the best" - British Army
- "I want YOU for the US Army" - World War I and World War II
- "Loose Lips Sink Ships" - World War II
- "Only you can prevent forest fires" - United States Forest Service
- "The Army National Guard, You Can" - US Army National Guard, in use around 2001-2003 if not more years than that
- "The toughest job you'll ever love" - Peace Corps
- "There's no life like it" - Canadian Armed Forces
- "The Army. The Edge" - Australian Army
Social, Public Service
- "A mind is a terrible thing to waste." - United Negro College Fund
- "Friends Don't Let Friends Drive Drunk" - United States Department of Transportation
- "Give a hoot, don't pollute" - United States Forest Service
- "Klunk! Klick! Every trip" - UK Public Information Film for seat belts
- "Parents who use drugs have kids who use drugs" - The Partnership for a Drug-Free America
- "Take a bite out of crime!" - National Crime Prevention Council
- "Think once, think twice, think bike" - UK Public Information Film
- "This is your brain. This is your brain on drugs. Any questions?" - The Partnership for a Drug-Free America
- "You could learn a lot from a dummy. Buckle Up." - National Highway Traffic Safety Administration
- "Getting Things Done." - AmeriCorps national service program
- "The toughest job you'll ever love." - United States Peace Corps
- "Stop, Look and Listen - remember the Green Cross Code" - UK road safety slogan
- "There are a million and one excuses for not wearing a safety belt. Some are real killers." - American Safety Council
Politics/Advocacy
- "Objects in your mirror are closer than they appear." - John Edwards campaign slogan in the 2004 primaries when he was still running for president.
- "It's morning again in America" - Reagan for President, 1984
- "St. Augustine founded it. Becket died for it. Chaucer wrote about it. Cromwell shot at it. Hitler bombed it. Time is destroying it. Will you save it?" - Canterbury Cathedral*
Education
- “A mind is a terrible thing to waste” - United Negro College Fund
- "They laughed when I sat down at the piano, but when I started to play!" - U.S. School of Music
Miscellaneous
- "When you care enough to send the very best" - Hallmark
- "The instrument of the immortals" - Steinway & Sons