Designer jeans
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Designer jeans are jeans that were marketed as fashion and status symbols. The Nakash brothers (Joe, Ralph and Avi Nakash) are generally credited with starting the trend when they launched their Jordache line of jeans in 1978. Designer jeans were cut for women and men(but mostly for women), available many sizes, and worn skin-tight. Typically, they featured prominently visible designer names or logos on the back pockets and on the right front coin-pocket.
Within a few years, dozens of other brands were on the market. Among them:
Racy, suggestive advertisement promoted many of the brands. The first Jordache commercials, with their "You've Got The Look" campaign, were rejected by the networks as "lewd" and carried only by independent television stations in New York. Other memorable television advertising campaigns of the time included Gloria Vanderbilt advertising her jeans as "a million-dollar look", and Brooke Shields posing in a pair of Calvin Kleins and intoning, "Know what comes between me and my Calvins? Nothing."
In the late 1980s, they lost popularity. They are now coming back into fashion with brands such as Seven for All Mankind, True Religion, etc. They cost upwards of $200. A few of the older brands, namely Jordache, Sergio Valente, and Calvin Klein are also coming back with the designs that made them popular.
References
External Links
- Jordache advertisements through the years (http://www.jordachecorporate.com/2005/gallery_ads.htm)
- Brooke Shields in an early Calvin Klein jeans print advertisement (http://itchylot.com/ck/ck.brooke1.jpg)
