Danone
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Groupe Danone SA is an international food products company with its central headquarters in France, specializing in dairy products, especially famous for its yoghurt. It owns the brands Volvic, Evian (mineral waters), Lattella, Actimel/Activia (dairy products), and Lu (biscuits).
It was founded in 1919 by Isaac Carasso in Barcelona, Spain as a small factory producing yoghurt, which being originally from the Balkans was not very well known in Western Europe at that time. The name of the factory was chosen to be "Danone" as a diminutive of the name of his son, Daniel.
Ten years later, the first French factory was built, but during WWII, Daniel moved the company to New York, where Dannon Milk Products Inc. was founded. In the United States, Daniel changed the brand name to Dannon to sound more American. Then in 1958, the company returned to Paris, where its headquarters are located today.
As a result of recent campaigns for fatless yoghurt, in Spain cuerpo Danone ("Danone body") has become a slang term for a model-like, meagre, muscular body.
Danimals yoghurt is a dairy product marketed for children, advertised as calcium-enriched and to strengthen bone development in children.
Dannon Frusion is a smoothie that is meant to replace some breakfast foods. It is a lowfat yoghurt in the form of a drink.
See also
- Danone International Prize for Nutrition
- List of French companies
- Yoplait, another popular yogurt brand.
External links
- Danone international home page (http://www.danonegroup.com/)
- Official American website (http://dannon.com)
- Dannon Frusion Smoothie offical US website (http://www.frusion.com/)
- Dannon Light 'n Fit offical US website (http://www.lightnfit.com/)
- Yahoo! - Groupe Danone Company Profile (http://biz.yahoo.com/ic/41/41774.html)