Bury (professional wrestling)
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In professional wrestling, bury refers to the lowering of a popular wrestler's status in the eyes of the fans. The wrestler is set up by the booker to lose popularity, usually by having the wrestler lose one match after another, until he/she is seen by the fans as someone who belonged to the undercard. A wrestler must have attained a significant level of success before a sudden losing streak can be considered "burying". Getting "buried" is often the result of real-life backstage disagreements or feuds between the wrestler and the booker or the wrestler falling out of favour with the company; the booker "buries" the wrestler to punish him/her. In the WWE, recent examples of such burials include Rob Van Dam and Chris Jericho.
See also: professional wrestling slang