Yoyodyne Propulsion Systems
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Yoyodyne is a fictional defense contractor introduced in Thomas Pynchon's V. (1961) and featured prominently in his novel The Crying of Lot 49 (1965). Described in the latter book as "a giant of the aerospace industry", Yoyodyne was founded by World War II veteran Clayton "Bloody" Chiclitz. The company has a large manufacturing plant in the fictional town of San Narciso, California.
The name was adopted in The Adventures of Buckaroo Banzai Across the 8th Dimension as the name for a defense contractor. In Buckaroo Banzai, Yoyodyne's corporate offices features the sign, "Where the future begins tomorrow." Yoyodyne is a front for a group of red Lectroid aliens, all with the first name John, that landed in New Jersey in 1938. (In this storyline, it turns out that Orson Welles' War of the Worlds was for real.)
Numerous props in Star Trek series, such as control panels and dedication plaques, indicate that parts of Federation starships were manufactured by Yoyodyne. (Often, these notices are too small to be visible on a television screen, or can only be observed by freeze-framing.)
Yoyodyne is used as an example company in many technical works such as DNS and BIND by Cricket Liu (O'Reilly)