Website promotion
|
|
Website promotion is the continuing process to promote a website to bring more visitors to the website. Many techniques such as content development, search engine optimization (also known as SEO), and search engine submission, are used increase the traffic to a site.
How to promote a website
- Submit website to the major search engines
It's important that a web site be listed in the search engines to gain more traffic. Often traffic from the main search engines are the ideal visitors that a webmaster would want.
- search engine optimization
Just being listed in the search engines isn't enough to bring you traffic, a web site must be search engine optimization in order to get a good ranking. The most important technique is to get backlinks, search engines rely on backlinks to see how popular a web site is, it's thought that if a web site links to an other, the webmaster must have thought the web site offered something useful to their visitors. You should also place your most important keywords in the meta tags.
- Use pay-per-click search engines to get keyword targeted traffic
If a webmaster can't get his/her web site listed in the search engines or can't get a very good ranking the next best thing to do is use pay per click because it allows their web site to be listed higher in the search results.
- Put URL in all business press releases
After writing a press release you should always include a link back to your web site. If your press release is interesting you may get lucking and see your press release featured on a few big sources.
List of other ways to promote a website
- Put website URL on all printed materials
- Multiple domain names covering common variations of business name and type of service or product the business sells.
- Add URL to email and newsgroup signatures
- Put URL on business uniforms
- Give promotional items with the website URL
- Put URL in all business press releases
- Put URL on company vehicles
- Regularly add good content to a website
- Submit written reviews of your website to print media such as magazines
- Include URL in any classified advertising
External links
- Google Webmasters SEO (http://www.google.com/webmasters/seo.html) Google's stance on various SEO practises.
- Yahoo guidelines (http://help.yahoo.com/help/us/ysearch/deletions/deletions-05.html)Yahoo's search engine spam guidelines
- Beginner's Guide to Website Promotion (http://www.superiorwebmaster.com/articles/article.php?id=034)
- Search Engine Optimization (http://optimizes.com) SEO Articles