Temptation
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- For the American Motown group with this name, see The Temptations.
- For the single by the rock band New Order, see "Temptation".
- For the game show, see "Temptation".
- For the song by Nacio Herb Brown and Arthur Freed, see "Temptation".
A temptation is an act that looks appealing to an individual. It is usually used to describe acts with negative connotations and as such, tends to lead a person to regret such actions as a result of guilt. Temptation also describes the coaxing or inducing a person into commiting such an act, by manipulation or otherwise of curiosity, desire or fear of loss.
In a Christian religious context, "temptation" refers to the inducement to commit an act of sin or morality; in a strictly Biblical sense, the word means evil that is tempting, or the state of being in tempted of Satan. Seduction is thus the act of one person tempting another, typically into an act of sexual immorality.
"Temptation", however, is more often used in a loose sense to describe actions which indicate a lack of self control, such as procrastination or eating junk food.
In advertising, temptation is a theme common to many of the marketing and advertising techniques used to make products more attractive for purchase by consumers.