Sema
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SEMA
SEMA is the Specialty Equipment Market Association of automotive aftermarket, which is a $29 billion-a-year retail industry (2004 numbers).
Products in the industry include cosmetic accessories, handling equipment, and drivetrain parts. The industry covers muscle cars, classics, sport compacts, street rods, light trucks and other parts of the industry.
SEMA also brings aftermarket manufacturers together with original equipement manufacturers.