Public service announcement
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A public service announcement (PSA) or community service announcement (CSA) is a non-commercial "advertisement"—typically on radio or television, broadcast for the public good.
Examples
Often, a celebrity promotes a foundation and asks for support which should be given by the listeners or viewers. Some are public awareness campaigns, lobbying against smoking or compulsive gambling, for example. Other examples include:
- Michael J. Fox's PSAs in the U.S.A supporting research into Parkinson's Disease, from which he suffers;
- Hinterland Who's Who;
- 1970's Love. It Comes in All Colors;
- NBC's series of The More You Know spots;
- in Australia, Christian media associations have produced CSAs for broadcast under certain provisions of the broadcasting legislation;
Compare with: propaganda
External links
- Ad Council (http://www.adcouncil.org/), the largest distributor of public service announcements in the United States
- Overview of NBC's "The More You Know" (http://www.nbc.com/footer/tmyk/pgv_tmyk_overview.shtml)Template:Tv-stub