Mass marketing
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Mass-marketing is the process of widely marketing a mass-produced item.
Mass marketing is used to sell a product to a large variety of customers in large amounts. Mass marketing is the opposite of custom marketing, where a product is made specially for one person or a group of persons. An example of mass marketing would be toothpaste. Toothpaste isn't made specially for one consumer and it is sold in huge quantities. For more detail on toothpaste mass marketing, read "The Toothpaste Millionaire".
Furniture or artwork is usually not mass marketed.
John Watson was a leading psychologist in mass marketing with his experiments in advertising.