Mars, Incorporated
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Mars, Incorporated (alternatively known as Masterfoods®, especially in recent years) is a world-wide manufacturer of confectionery. Headquartered in Hackettstown, New Jersey, the company is entirely owned by the Mars family, making it one of the largest privately-owned U.S. corporations.
Mars is most famous for their Milky Way, Mars, M&Ms, Twix and Snickers confectionery, as well as pet foods (such as the well-known Whiskas, Chappy and Pedigree brands), human foods (including Uncle Ben's) and non-confectionery snack foods (including Combos). Mars also makes vending machines for hot and cold drinks (through its Four Square division), and MEI sells electronic bill and coin acceptors and changers.
A division of Mars known as ISI manages the information systems for Mars. Their head offices are in the US, France, and the UK.
The company was founded in Tacoma, Washington in 1911, when Frank C. Mars and his wife Ethel started producing and selling candy. In 1920 [1] (http://www.mars.com/About_us/The_Mars_story.asp) he invented the Milky Way. The company grew quickly. In 1963 a large factory was opened in Veghel, the Netherlands.
Products
Many of Mars' products are famous-name brands, including:
- Celebrations
- Dove bar
- Galaxy
- Lockets
- Maltesers
- Mars
- M&Ms
- Milky Way
- Snickers (The top-selling candy bar in the United States. Known in the UK as Marathon until 1990.)
- Three Musketeers
- Skittles
- Starburst (Originally Opal Fruits in the UK.)
- Twix
- Bounty
Other confections, no longer produced, include:
- Opal Mints
- Spangles
Mars Limited
Mars Limited is the name of the British branch of Mars, Inc. The company is based in Slough, England. Some Mars brands manufactured in the United Kingdom but not the United States include Galaxy Milk Chocolate, Maltesers and Tunes.
The bar called Milky Way in the US is sold as Mars in the UK, where the name Milky Way is used for what in the States is called the 3 Musketeers. The bar formerly sold in the U.S. as the Mars bar is now marketed in that country as the "Snickers Almond Bar" and is not sold consistently in the UK where it has appeared with other special editions that are released occasionally.
External links
- Mars Inc. corporate web site (http://www.mars.com/)
- Masterfoods (http://www.masterfoods.com/)
- Company profile (http://biz.yahoo.com/ic/40/40297.html) from Yahoo!