Marketing collateral
|
|
Marketing collateral, in sales, is the collection of media used to support the sales of a product or service. These sales aids are intended to make the salesperson's job easier and more effective. Common examples include:
- Sales brochures and other printed product information
- Posters and signs
- Visual aids used in sales presentations
- Web content
- Sales scripts
- Demonstration scripts
It differs from advertising in that it is used later in the sales cycle, usually when a prospective purchaser has been identified and sales staff are making contact with them.