- 1956: "The stars' address is CBS."
- 1967: "In the Winner's Circle"
- 1970: "We Put It All Together"
- 1971: "Have We Got a Lot For You"
- 1973: "The Best is Right Here on CBS"
- 1974: "Hello, America"
- 1975: "Catch the Brightest Stars"
- 1976: "The Hot Ones" (used for the 200th Anniversary of the United States' Independence)
- 1977: "There's Something in the Air"
- 1978: "Turn Us On, We'll Turn You On"
- 1979: "You're Looking Good, America"
- 1980: "Looking Good Together"
- 1981: "Reach for the Stars"
- 1982: "Great Moments"
- 1983: "We've Got the Touch"
- 1986: "Share the Spirit of CBS"
- 1987: "CBS Spirit"
- 1988: "Television you can feel"
- 1989: "Get Ready for CBS" (based on a song by The Temptations)
- 1991: "The Look of America is CBS"
- 1992: "This is CBS"
- 1994: "Everyday People"
- 1995: "You're on CBS"
- 1996: "Welcome Home (to a CBS Night)"
- 1999: "The Address is CBS"
- 2000: "It's All Here"
- 2003: "The Eye on the Eyes" (used for its 75th anniversary)
- 2004: "Get Watch'd On" (the first rap jingle used by a broadcast TV network)
- 2005: "Everbody's Watching CBS"
