LAUNCHcast

For other uses of the word launch, see launch. This page is specifically for the Yahoo! music service.

LAUNCHcast is an online radio station that plays music based on the voting of the user. With a Yahoo! account, users can gain access to thousands of songs sorted by both artist and genre. The service uses the voting feature as a means to build a play list based on the user's favorite kinds of music as well as their favorite artists. The website also features artist profiles with extensive selections of music videos, photographs and biographical information.

More commonly referred to simply as "LAUNCH" (and rebranded "Yahoo! Music" or simply "Y! Music" in February 2004, it began as a magazine by the same title that was issued in both standard print format and as an interactive CD-ROM. Eventually the print version was eliminated and subscribers were only sent the cd-rom version. It contained video interviews, live performances and special video segments by music stars as well as standard (but interactive) music magazine features. Eventually the magazine was purchased by Yahoo! and integrated into their website.

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