Jolt Cola
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Jolt Cola logo
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Jolt Cola is a highly caffeinated cola (a type of soft drink) made in the United States. Jolt was created in 1985 by C.J. Rapp and originally came in a red aluminum can with blue horizontal stripes encircling the can. The famous Jolt Cola logo has the word "JOLT" in white capitals with a colored outline and a yellow lightning bolt going through the letter "O".
Originally, Jolt Cola was fairly controversial, especially among parents. Its early advertisements tended to use a fair amount of sex appeal to attract potential young (probably male) customers. Early production of Jolt Cola may have had more sugar than the current formula, but the current formula still contains as much sugar as other popular brands of cola. Jolt Cola has about the same amount of caffeine as regular coffee (but not as much as espresso or other specialty coffees, although JOLT does provide an Espresso brand of their drink) and twice the amount of caffeine as Coca-Cola.
Because it provides energy to work throughout the night, Jolt Cola is a favorite energy drink among many gamers, computer programmers, hackers and at LAN parties.
Jolt Cola was originally made by The Jolt Cola Company of Rochester, New York which has since changed its name to Wet Planet Beverages, reflecting a more diverse product line.
A Diet Jolt was briefly available in the mid-1990s, but was dropped due to poor sales. Diet Jolt removed the sugar from the cola, but did not replace it with any artificial sweetener.
Jolt Cola has diversified into additional flavors named Cherry Bomb, Citrus Climax, Orange Blast, White Lightning, Red Eye, and Electric Blue. There is also a Jolt Espresso. There are other products using the Jolt name such as Jolt Candy and Jolt Gum.
In 2005, Jolt Cola revamped their product line. Jolt Cola is now found in battery bottles (a 23.5 oz resealable aluminum bottle), and there is a new logo; however the logo shown above is also depicted on the battery bottle. The flavors offered have also changed. The battery bottle flavors are Jolt Cola, Blue, Cherry Bomb, Ultra, and Red.
Jolt Cola is also manufactured under licence in Germany, Australia, and formerly in the United Kingdom. The German supplier uses the old logos, branding and formulation, and sell only the basic Cola flavour. In Australia Jolt has been available in the traditional cola flavor, as well as black cherry, root beer, cream soda, and orange flavors, and new flavors were announced for late 2005.
See also
Pepsi, Coca-Cola, Mountain Dew
External link
- Jolt Cola website (http://www.joltcola.com/)
- Wet Planet Beverages website (http://www.wetplanet.com/)
- Jolt Finder (http://www.joltfinder.com/)
- Jolt Cola Australia (http://www.joltcola.com.au/)de:Jolt Cola