Horst Dassler

Son of Adi Dassler who founded Adidas. Horst Dassler started Adidas France in Landersheim, competing against his own family's Adidas Germany and rival Puma AG.

Horst Dassler was also responsible, along with Patrick Nally for the founding of "The Club" an exclusive group who uses the money from sports marketing to control international sport.

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