Hong Kong Economic Times
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Hong Kong Economics Times (HKET) (香港經濟日報, Cantonese IPA: hœŋ1gɔŋ2 giŋ1dzɑɪ3 jɐt6bəʊ3, Mandarin Pinyin: Xiānggǎng Jīngjì Rìbào) is a Chinese business newspaper with an average daily circulation of 73,330 copies currently. It is a core business of Hong Kong Economic Times (Holding) Limited. It does not only consist of economic news and analyses in Hong Kong, but also those in the international market. The paper is characterized by its reporting the latest news on the financial market. Detailed information on the prices of stock, pinpointed analyses on the trend of the Hang Seng Index and prediction by experienced agents on the forthcoming stock price etc are featured. Just as other popular newspapers in Hong Kong, it includes the general local and international news, entertainment, features, editorials and insight.
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Latest Development
After the legalization of soccer betting in Hong Kong, it, as what other popular local Chinese newspapers have done, reports the news related to European Soccer.
History
It was first published on January 26, 1988, with its mission of providing businessmen, executives, investors and professionals with economic news in Hong Kong. As a financial metropolitan, Hong Kong readers have growing desire to keep in touch with the stock and property markets. The HKET hence launched to graspe this huge potential market and has been trying to keep a closer touch with IT, and the trend of career advertisement.
Publishing Business
In order to beat its keen competitors and grasp a good chance to promote its popularity so as to strive for the best, the HKET publishes a variety of magazines of which contents range from IT to property market. They are distributed free of charge to the newspaper readers or sold at low price if purchased individually. The magazines have quite a large group of regular readers. With this direction, it diversifies its products from newspaper to magazines, books and even e-news.
- Magazine
Electronic Information provider & E-commerce Enabler
The Hong Kong Economic Times Group established the ET Net Limited in 1994. It is now one of the leading financial news provider in Hong Kong. Today, Over 80% of Hong Kong's brokerage firms and 90% of banks are subscribing to ET Net's stock quotation and information terminals. In 2000, http://www.etnet.com.hk was launched as an online financial information service to complement the professional product. It is now the most popular financial web sites in Hong Kong with real time stock quotation service.
Other than Stock news, the Hong Kong Economic Times Group also focuses on providing news related to property market. It established EPRC in 1991 to provide professional property information including asking price and transaction prices as well as China property information for trade practitioners. In November 1999, EPRC Online, http://www.eprc.com.hk, was launched to enable easy access of property information to user.
The Internet business
Careertimes.com.hk, an online version of Career Times, was launched in 1999 by Career Times Online Limited, a joint venture of Hong Kong Economic Times and iBusiness Corporation. With exclusive hirings from Cheung Kong Holdings (長江集團), HSBC (滙豐銀行), Hutchison Whampoa (和記黃埔) and Hang Seng Bank (恆生銀行), it is the leading recruitment portal in Hong Kong with more than 300,000 members, 450,000 daily page views and over 6,000 corporate openings available online every week. The 'digitalization' of the magazine is very successful .
i-ezone.com (http://www.i-ezone.com) is the online version of e-zone magazine which provides the latest news and information about different types of IT products like the most updated computer information and price comparison. "Jetso Street" for the weekly benefit of e-zone can also be found at the website.
Book Publishing
It was long ago the HKET Press started publishing, annually, reference books of stock market analaysis. Readers had to collect a required amount of the headings of its newspaper so as to purchase the book at discounted price. The scheme was well received and it still continues. Currently, a wider scope of books covering fields of investment, business, management and executive life style are also published. Besides, as IT becomes more and more popular, readers are able to purchase the books from the site of the HKET Press: http://www.etpress.com.hk/
Education
- The ET Business College
- It is one of the members of the Economic Times Group. It provides courses related to Finance & Investment, China Business, Management and Information Technology. Over 80% of the students are executives and professionals in different industries. http://www.etbc.com.hk/
- Campus Subscription
- Besides retailing in bookstores and convenient shops, the newspaper can be subcribed at a discounted price by students and teachers so that reading habit is promoted in campus. In order to attract more readers, it provides a half -price subscription plan for University Students with only $465 for 6 months.In its student's version, a student conrer which includes analysis of economics issues and teaching aids on economics etc is designed to assist students' learning .
- Academic Publishing
- In addition to the newspaper itself,HKET is involved in academic publication . It published and sponsored a book called "Business English Kit for HK High Fliers - Modern English - Dos and Don'ts" which was written by professors of Center for Professional and Business English in the Hong Kong Polytechnic University to help people to get rid of old style business English.
Extra information : Contents of 'Business English Kit for HK High Fliers - Modern English - Dos and Don'ts' include:
- Scenario of Plain English usage
- List of old style English substitutes
- Example of Plain English memos, letters and e-mail writing
- How Plain English impacts the working environment
- Register and tone of Plain English
- Quick list of Plain English